What is active visitors- visitors who repeatedly visit and engaging on content in the form of downloads or clicking through various CTAs, subscribers are included,
In these reports you can see- number of AV daily, weekly and monthly, the percentage of spikes and drops in comparison with other periods
See visual and graphical representations of the data.
What pieces of content are keeping subscribers coming back to it
On which pages most bounces take place
Which copies, designs and clicks are performing best
Run A/B tests with Ad copies, designs, CTA buttons
If you are using a website personalization tool, this data can be used to create dynamic webpages, copies, designs, CTAs etc.
As you choose the time period, you can understand the spike or drop in visitors with respect to the campaigns running at that time and what they are interested in.
Configure the report by choosing metrics you want to see, select channel and schedule alerts.
Website analytics team
Campaign managers
Social media managers
Performance marketers (paid ads managers)
