Growth Fit

Interview Series

An interview series to explore how SaaS marketers are hacking through growth and challenging the norm.

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Conveying value proposition in the right way is crucial in product marketing: Hannah Sackett

Discussing the key elements in product marketing- branding, personalization and much more

Making the Best of Data-driven Marketing

Shedding light on the best practices in data-driven markeitng that helps businesses to stay ahead in the competitive B2B market.

Focus on personalizing customer centric communication the right way

"As a marketer, lean into your strengths and explore"

Understanding marketer's thinking and how to solve repetitive problem differently "

Adopting the right mindset for problem solving in product marketing

First time visitors need to know the website thoroughly

Demystifying the vacuum between data and customers

It's all about nurturing Content, Customers and Community

The power of conversation plays a vital role in the context of hyper-personalization.

Making right choices from tactics to technology

"Anybody serious about SEO should also be serious about localization"

Product-led journeys or Customer-led journeys? What’s your pick?

"Hyperpersonalized marketing is customer-focused marketing"

Watching out for the spectrum of personalization

"Despite of tools, human-to-human connections always work"

Choosing marketing channels like an investment porfolio

"Go with the lowest risk and highest return"