GrowthFit

Interview Series

An interview series to explore how SaaS marketers are hacking through growth and challenging the norm.

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GrowthFit interview series from CustomFit.ai

Demand Generation is a Number-driven Role with an Art and Science to it

"There are many ways of doing demand generation right. Ultimately, it’s all about hitting the target numbers in the best possible way."

Prioritize Goals, Solve One Problem at a Time — a Mantra for Product Marketing

Create the kind of engagement with your audience that makes them comfortable buying your product.

Carving a Niche in Growth Marketing is all About Maintaining Consistency

Audience’s positive reaction to the marketing narrative is the reward for a content/growth marketer

Acing Business Development and Partnerships

Understand how your product solves problems for each industry and client differently. That's the key to finding the right fit for business development.

Failed Experiments are Loss Preventions in CRO

CRO creates a better user experience and business case and it also prevents loss.

Applying Psychology and User Research in CRO

CRO is also about business goals other than conversions like market share and customer lifetime value.

Busting the Common Myths about Testing for Conversion Rate Optimization

"Experiments are about learning and not about successes or failures"

Make it All about your Customer, Not your Product

Don't skip the hard work of getting to know customers and really understanding the person and behind the screen.

Understand user behavior and use an evidence based model for experimentation

Create an inclusive culture for CRO. Back your test ideas with scientific research and evidence.

Getting Buy-ins from Decision Makers is Important for CRO Processes : Jeremy Epperson

Run tests to remove roadblocks and silos. Conduct experiments not just for information but to solve problems.