"There are many ways of doing demand generation right. Ultimately, it’s all about hitting the target numbers in the best possible way."

Create the kind of engagement with your audience that makes them comfortable buying your product.

Audience’s positive reaction to the marketing narrative is the reward for a content/growth marketer

Understand how your product solves problems for each industry and client differently. That's the key to finding the right fit for business development.

CRO creates a better user experience and business case and it also prevents loss.

CRO is also about business goals other than conversions like market share and customer lifetime value.

"Experiments are about learning and not about successes or failures"

Don't skip the hard work of getting to know customers and really understanding the person and behind the screen.

Create an inclusive culture for CRO. Back your test ideas with scientific research and evidence.

Run tests to remove roadblocks and silos. Conduct experiments not just for information but to solve problems.