Growth Fit

Interview Series

An interview series to explore how SaaS marketers are hacking through growth and challenging the norm.

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GrowthFit interview series from CustomFit.ai

Understand user behavior and use an evidence based model for experimentation

Create an inclusive culture for CRO. Back your test ideas with scientific research and evidence.

Getting buy-ins from decision makers is important for CRO processes : Jeremy Epperson

Run tests to remove roadblocks and silos. Conduct experiments not just for information but to solve problems.

How Impactful Personalization Optimizes Conversions

Keep personalization simple, relevant and impactful based on user behavior

Creating a distraction-free user journey with CRO experimentation and prioritization

Understanding user behaviour, following a process for experimentation and improving your CRO knowledge with expert content are the keys to success.

“Customers make decisions based on emotions not on logic or rational arguments.”

"The marketer in an organization should be the voice of the customer and should be participating, not just in outbound marketing decisions but in knowing how do we sell this product to the customer."

Conveying value proposition in the right way is crucial in product marketing: Hannah Sackett

Discussing the key elements in product marketing- branding, personalization and much more

Making the Best of Data-driven Marketing

Shedding light on the best practices in data-driven markeitng that helps businesses to stay ahead in the competitive B2B market.

Focus on personalizing customer centric communication the right way

"As a marketer, lean into your strengths and explore"

Understanding marketer's thinking and how to solve repetitive problem differently "

Adopting the right mindset for problem solving in product marketing

First time visitors need to know the website thoroughly

Demystifying the vacuum between data and customers