Discover Radiance: 20 D2C Beauty Brands in India you should know about

20 D2C Beauty Brands In India

In recent years, the beauty industry has witnessed a significant shift towards direct-to-consumer (D2C) brands, bringing high-quality skincare products directly to consumers' doorsteps. India, with its diverse market, has become a hub for innovative D2C beauty brands that prioritize authenticity, transparency, and effectiveness. Join us on a journey through the top 20 D2C beauty brands in India that are redefining the beauty landscape.

Nykaa (

  • Nykaa needs no introduction, being one of India's leading beauty platforms. Apart from offering a vast array of beauty products, Nykaa has also ventured into its own D2C beauty brand, featuring high-quality cosmetics and skincare items.

Sugar Cosmetics (

  • Sugar Cosmetics is known for its bold and vibrant makeup products. From lipsticks to eyeliners, their D2C approach ensures customers get their hands on the latest trends.

Plum Goodness (

  • Plum Goodness focuses on clean beauty, offering a range of skincare products free from harmful chemicals. Their commitment to environmental sustainability makes them a favorite among eco-conscious consumers.

MCaffeine (

  • This brand combines the goodness of caffeine with skincare, offering products that energize and rejuvenate the skin. From coffee-infused scrubs to face masks, MCaffeine has become a go-to for many beauty enthusiasts.

Biotique (

  • Combining Ayurveda with modern science, Biotique offers a wide range of skincare, haircare, and wellness products that cater to diverse beauty needs.

Mamaearth (

  • Mamaearth specializes in skincare products for both mothers and babies. With a commitment to natural ingredients, this D2C brand has gained immense popularity in the beauty market.

The Moms Co (

  • Focused on safe and toxin-free beauty solutions for moms and moms-to-be, The Moms Co has created a niche for itself in the D2C beauty industry.

Wow Skin Science (

  • Wow Skin Science emphasizes the use of natural ingredients in its hair and skincare products. Their D2C approach ensures that consumers receive products tailored to their specific needs.

Dot & Key (

  • Dot & Key brings innovation to skincare with its range of targeted products. From hydrating serums to detoxifying masks, this D2C brand aims to address diverse skincare concerns.

MyGlamm (

  • MyGlamm is known for its high-performance makeup and skincare products. The brand's D2C strategy allows them to stay ahead of beauty trends and cater to the ever-evolving needs of consumers.

Juicy Chemistry (

  • Offering organic and handmade skincare products, Juicy Chemistry has gained a loyal following. Their commitment to purity and sustainability is reflected in their D2C approach.

Re'equil (

  • Re'equil focuses on dermatologically tested skincare solutions, addressing concerns such as acne, pigmentation, and hair loss. Their D2C platform ensures accessibility and reliability for consumers.

Minimalist (

  • True to its name, Minimalist offers skincare products with minimal ingredients and maximum efficacy. Their D2C model allows consumers to build a simplified yet effective skincare routine.

Earth Rhythm (

  • Earth Rhythm is committed to clean beauty, offering a wide range of skincare products with sustainable packaging. Their D2C strategy ensures that consumers have access to ethical and effective beauty solutions.

Vilvah (

  • Vilvah is renowned for its handmade skincare products, featuring natural ingredients sourced directly from farms. Their D2C platform allows consumers to experience the goodness of farm-fresh beauty.

DermDoc (

  • DermDoc combines dermatology expertise with skincare solutions. Their D2C approach ensures that consumers receive personalized advice and products tailored to their skin needs.

Aroma Magic (

  • Aroma Magic, founded by renowned aromatherapist Blossom Kochhar, offers a range of aromatherapy-based skincare products. The brand's D2C model enables customers to indulge in the therapeutic benefits of natural ingredients.

Bare Anatomy (

  • Bare Anatomy specializes in personalized hair care products, allowing consumers to create customized shampoos and conditioners. Their D2C platform ensures that individuals receive haircare solutions tailored to their unique needs.

Vedaearth (

  • Vedaearth focuses on Ayurveda-inspired skincare, offering products that combine traditional wisdom with modern science. Their D2C model enables consumers to explore the benefits of Ayurveda in their beauty routines.

Disguise Cosmetics (

  • Disguise Cosmetics offers cruelty-free and vegan makeup products. Their D2C approach ensures that beauty enthusiasts have access to trendy and ethical cosmetic options.

As the beauty industry in India continues to evolve, these top 20 D2C beauty brands stand out for their commitment to quality, innovation, and customer satisfaction. Embrace the beauty revolution by exploring the diverse and exciting offerings from these brands, all conveniently accessible through their user-friendly websites. Your journey to radiant and healthy skin begins here!

Ashwin Kumar
Co-Founder & CEO of