"Uncovering India's Top 100 D2C Brands: What You Need to Know"

Welcome to the world of Direct-to-Consumer (D2C) brands in India! As the Indian economy rapidly evolves, more and more brands are launching D2C offerings, providing customers with better prices, greater product selection, and improved customer service. We’ve compiled a list of the top 100 D2C brands in India, including established businesses and new startups. Whether you’re an entrepreneur looking to launch a new business, a consumer looking for the best deals, or an investor searching for the next big thing, this list should have something for you. Let’s take a look at the top 100 D2C brands in India!

Get to Know the Top D2C Brands in India


Amala.Earth is a direct-to-consumer (D2C) lifestyle brand in India that is revolutionizing the way people shop for sustainable products. Founded in 2020, Amala.Earth offers an array of products ranging from fashion, home décor and lifestyle essentials. Its mission is to make sustainable products accessible and affordable to everyone.


Aqua Logica D2C is an Indian online retail brand that offers a wide range of premium home products with a focus on water purifiers. Founded in 2019, the brand has become the first online-only water purifier brand in India that offers direct-to-consumer products. With its high quality, superior performance, and attractive design.


Atomberg is (D2C) brand that specializes in energy efficient ceiling fans. They are the first to launch BLDC technology in India, which helps in consuming up to 70% less power than a regular fan. Their fans are designed with features such as sleep mode, timer, and air quality mode


Babychakra is a D2C brand that leverages technology to make parenting easier. Founded in 2015, it provides parents with access to a wide range of products and services related to pregnancy, parenting and childcare. It also provides an online marketplace for parents to connect with healthcare providers, vendors and experts.


Bebodywise is a direct-to-consumer wellness and nutrition brand in India, providing high-quality supplements and health products. Their mission is to help customers achieve their health and fitness goals through effective dietary and lifestyle changes.

Bellavitaorganica :

Bellavita is an India-based organic D2C brand that provides natural and sustainable products across multiple categories, from skincare to baby care to health supplements. It is dedicated to creating an eco-friendly and toxin-free lifestyle, while also promoting ethical farming practices.


Bigmusclesnutrition is a leading direct-to-consumer (D2C) nutrition brand in India, offering a wide range of premium quality sports nutrition products for fitness enthusiasts and professional athletes.


Biotique is a leading D2C brand in India, offering a range of natural and ayurvedic beauty, skin, and hair care products. Their products are made from natural ingredients and are free from parabens, sulfates, and other harsh chemicals.


BLISSCLUB is a brand that provides premium quality products to its customers at an affordable price. It is known for its wide range of products ranging from apparel to accessories.

Blue Nectar:

Blue Nectar is an all-natural, ayurvedic skincare and wellness brand that offers an array of luxurious and effective products to nourish and invigorate the skin. Their products are made with natural ingredients and are cruelty-free, vegan, and ethically sourced.


Bluestone is an Indian online jewelry brand that offers exquisite jewelry rafted with certified diamonds and gemstones. They are known to provide excellent customer service and a hassle-free shopping experience.


Boat is a direct-to-consumer (D2C) brand that designs and sells headphones, speakers, and other audio devices. Their products are designed to offer the best sound quality at an affordable price.

Bold Care:

Bold Care is a direct-to-consumer skincare brand offering natural and clean products to nourish and protect the skin. They are committed to using only safe, non-toxic ingredients that are proven to be effective for healthy, radiant skin.

Bombay Shaving Company:

Bombay Shaving Company is a leading direct-to-consumer grooming brand that provides an unparalleled range of high-quality shaving and grooming products. Their products are designed to provide a luxurious and personalized grooming experience.


Boult Audio is a dynamic audio brand that offers a wide range of earphones, headphones, and audio accessories that combine superior sound quality with stylish, modern designs. With their direct-to-consumer model, they strive to provide the best audio experience at an affordable price.


Buywow is a Direct-to-Consumer (D2C) brand that offers 100% natural and chemical-free personal care and home care products. They are committed to providing high-quality and affordable products to consumers.


Clovia is an innovative D2C lingerie and sleepwear brand founded in 2013. It offers comfortable, stylish, and affordable products to its customers in India.

Country delight:

Countrydelight is a D2C brand delivering freshly harvested, organic, and natural food and grocery products across India. They are focused on providing top-quality products with an unmatched delivery experience.


Crossbeats is an audio technology and smartwatch brand offering high-performance earphones and headphones for music enthusiasts and fitness tracker It combines advanced technology with stylish designs to deliver superior audio experiences and track the elderly aged people's movement and heartbeat.


CultSport is an activewear brand that offers stylish and comfortable apparel for active lifestyles. It focuses on product innovation, quality, and customer satisfaction to provide a unique shopping experience.


Deyga is a natural and organic skincare brand that focuses on creating products made from natural and organic ingredients. Their products are free from harsh chemicals, parabens, and sulfates, making them gentle and safe to use. They have a range of skincare products including face masks, body butter, cleansers, and more.

Discover pilgrim:

Discover pilgrim is a direct-to-consumer (D2C) brand that focuses on creating quality products with sustainable materials. They offer a range of products, all made with conscience and care. Discover pilgrim is committed to making the world a better place through its products and practices, creating a brand that customers can trust and feel good about.

Dot & Key Skin Care:

Dot & Key Skin Care is a brand that offers an all-natural, cruelty-free, and vegan skincare range. The brand is known for its unique, plant-based formulas, as well as its innovative packaging and branding. Dot & Key is committed to offering high-quality, affordable products for all skin types.


DrSheth’s D2C brand offers natural, cruelty-free skin and hair care products that are tailored to the needs of Indian customers. The brand has a wide range of products including serums, masks, toners, and more, all of which are designed to improve skin health and provide the best results. With its commitment to quality and customer satisfaction, DrSheth’s D2C brand is quickly becoming a top choice for beauty enthusiasts.


Drvaidya's d2c brand is a revolutionary online health platform that offers personalized Ayurvedic treatments and remedies. It provides a range of products designed to help people achieve better health, wellness, and lifestyle. Through this platform, customers can access authentic Ayurveda-based treatments and remedies with ease and convenience.

Earth Rhythm:

Earth Rhythm is an environmentally-friendly, direct-to-consumer cosmetic brand that provides ethically-sourced and sustainable products. Their range of makeup and skincare products are free of toxic chemicals and are designed to nourish and nourish the skin.

Faces canada:

Faces Canada is a leading Cosmetic brand in India, offering a wide range of makeup, skincare, fragrances, and grooming products. They are committed to providing high-quality products and services to their customers, backed by their innovative D2C model.


Fastandup is a direct-to-consumer health and wellness brand that offers natural health supplements and products to help individuals stay active and healthy. Their products are made with high-quality ingredients and are designed to boost performance and well-being. Fastandup offers products that are safe, effective, and affordable to help individuals reach their health and fitness goals.


Fire-Boltt India brings you the latest range of Smartwatches and Audio Devices with the best features and designs for Men and Women. Get the top-of-the-line Smartwatch trackers and stay connected in style.


Beardo is India's leading men's grooming brand offering a wide range of products such as beard care, hair care, skincare, and shaving essentials. Through its direct-to-consumer (D2C) approach, Beardo provides high-quality, affordable products to its customers. The brand has established itself as a leader in the men's grooming space in India and is expanding its reach to other countries.

Forest essentials India:

Forest Essentials is an Indian luxury beauty brand that specializes in natural ayurvedic products. It offers a wide range of skincare, haircare, and body care products, all of which are made with natural ingredients. With a strong presence in both online and offline retail, the brand is committed to providing its customers with a luxurious and ethical beauty experience.


Ghc.Health d2c is a healthcare brand that focuses on creating innovative, high-quality products to help people live healthier lives. Their products range from vitamins and supplements to fitness trackers and smart scales. Their goal is to provide people with the tools they need to achieve their health and wellness goals.


Happilo is an Indian D2C brand that provides premium quality dry fruits and snacks. It sources its products from top-notch farms and manufacturers and ensures that its customers get only the best. Happilo offers an extensive range of products ranging from dry fruits, nuts and snacks.


Heads Up For Tails is a leading direct-to-consumer pet care and lifestyle brand in India. It offers a wide range of products from pet apparel and grooming products to pet accessories and toys. Their products are designed to offer the best quality for pet owners and help them take the best possible care of their furry friends.


Lakme is India's leading cosmetics brand, offering a wide range of makeup and beauty products. From skincare to makeup products, Lakme has something for every beauty need. Their products are known for their high quality and affordability, making them a popular choice for beauty enthusiasts.


HealthXP is a Direct-to-Consumer (D2C) health and wellness brand. They offer a wide range of nutritional supplements, health drinks and other health-related products. HealthXP also provides diet plans, fitness tips and expert advice to help consumers lead a healthy life

Himalaya wellness:

Himalaya Wellness is a leading D2C brand in the health and wellness industry. It offers a wide range of ayurvedic products, including health supplements, natural beauty and skin care products, and herbal teas. The brand believes in empowering people to take control of their health and wellness, and its products are made from natural ingredients sourced from the Himalayas.

Hk Vitals:

Hk Vitals is a health and skincare brand. It offers natural and organic products that are free from parabens, phthalates, and sulfates. Their product range includes face creams, body lotions, hair oils, and more.


Innovist focuses on bodycare, skincare and haircare products. It offers high-quality products made with natural ingredients and contains no artificial fragrances or additives. Innovist believes in providing products that are tailored to the customer's individual needs and wants.

Juicy chemistry:

Juicy Chemistry is a beauty brand. It specializes in delivering natural, organic and toxin free skincare products. The brand offers products like cleansers, facial oils, toners and moisturizers, which are made from natural and cold pressed ingredients. Juicy Chemistry is committed to providing safe and effective skincare solutions for their customers.

Just herbs:

Just Herbs is an Ayurvedic D2C brand known for its natural and organic beauty products. They offer a wide range of skin, hair and body care products made from herbal and plant-based ingredients. Their products are known to be highly effective and environment-friendly.


Kamaayurveda is a brand offering natural, organic, and Ayurvedic beauty and wellness products. It offers a wide range of products such as herbal oils, face masks, body scrubs, and more. Their products are made with natural ingredients sourced from all over India.


Kapiva is an Indian Ayurvedic brand that sells health and wellness products directly to the consumer. They offer organic and natural products ranging from oils and herbal supplements.

Khadi Natural:

Khadi Natural is a (D2C) brand that is focused on sustainable, eco-friendly and natural products. It provides a range of handcrafted and certified organic products, from personal care to home care, with an emphasis on natural ingredients.

Leaf studios:

Leaf Studios originated from an ambition to provide an engaging audio quality. Leaf Studios' high resolution audio devices are specially designed to bring the energy, emotion, and excitement of the rehearsal space effectively into the ears of music fans.

Lotus botanicals:

Lotus Botanicals is a (D2C) beauty brand that sells natural, plant-based skincare products. Their products are formulated with natural ingredients and are free of harsh chemicals and synthetic fragrances. This toxin-free brand is committed to providing customers with high-quality, affordable skincare.


Mamaearth is a leading D2C brand in India, offering natural and toxin-free products for babies and their mothers. It has gained immense popularity due to its commitment to delivering safe, effective and affordable products for the whole family.


McAffine is a direct-to-consumer beauty brand that focuses on providing natural and sustainable beauty products. They offer a variety of high-quality skincare and makeup products that are affordable and environmentally friendly. Their products are made to suit all skin types.


Minimalist cosmetic D2C brands focus on providing high quality products with simple, natural ingredients. Their goal is to create healthy, sustainable products that are accessible to everyone. They strive to create an eco-friendly, minimalist beauty routine that is both affordable and effective.


Mivi is brand that sells audio and mobile accessories. It has gained immense popularity for its high-quality products and excellent customer service. It is one of the leading D2C brands in India.


Mokobara is a Direct-to-Consumer brand that specializes in stylish and functional luggage bags. It offers a wide range of products including suitcases, duffel bags, backpacks and more, all at affordable prices. It provides customers with a great shopping experience due to its excellent customer service.

Mother sparsh:

Mother sparsh is a brand that manufactures and sells organic baby products. The company offers an extensive range of chemical-free baby wipes, baby diapers and other baby care items. It focuses on providing natural and eco-friendly products to provide the best care for babies.


MyGlamm is a beauty brand that offers a wide range of cruelty-free beauty products. It has revolutionized the beauty industry with its innovative products and services, making it an extremely popular choice for all beauty needs.


MyMuse is on a mission to revolutionize the way Indians view and enjoy intimacy, with a range of bedroom essentials to make it easier, more comfortable and fun. They create high quality, well-designed products for your sacred spaces, and content that’s informative and real.


Mysleepwell specializes in producing high-quality sleep products. Their products include a wide range of mattresses, pillows, and bedding accessories, all designed to help customers get a better night's sleep. They use natural materials and advanced manufacturing technologies to ensure their products are of the highest quality.


Neeman's is the initial shoe brand in India to use natural, renewable, and sustainable fibres such as merino wool. Neeman's was founded in 2017 in Hyderabad with the goal of creating stylish, comfy, and eco-friendly shoes. Neeman's is India's first company to use Australian merino wool in its shoes.


Noise is an emerging D2C brand that has become popular for its stylish and affordable tech products. It offers a wide range of products such as earphones, speakers, and fitness trackers. Noise is a great option for those looking to buy quality tech products on a budget.

Nua woman:

Nua woman is a direct-to-consumer sanitary pad and napkin brand. It provides high-quality products at competitive prices, aiming to empower women to take control of their menstrual health. Nua woman is committed to making menstrual health a priority for women around the world.


NutraBay is an Indian brand that produces and sells health and wellness products such as nutritional supplements, healthcare products, and health foods. It boasts an extensive array of products.

Organic harvest:

Organic Harvest, which offers certified organic skin care and haircare products. It is committed to providing its customers with natural, toxin-free and effective products that are free from parabens, sulphates and silicones


Oziva is an Indian nutrition and wellness brand that provides a range of plant-based, organic and gluten-free food products. Oziva also has a strong presence on social media, giving customers access to their wide range of health and wellness products.

Pant project:

Pant Project is a brand that provides high-quality, stylish and affordable pants for the modern man. It offers custom-fit pants in a variety of styles and fabrics, as well as an easy-to-use online shopping experience. Pant Project focuses on creating a strong customer experience that is tailored to the individual.

Pee Safe:

Pee Safe is a feminine hygiene brand that intends to make the intimate and personal hygiene debate fashionable. In 2013, the Gurugram-based platform launched a toilet seat sanitizer spray in an attempt to discover a way to avoid UTIs and other unsafe infections every time one visited a public restroom.


Planet Ayurveda is a Direct-to-Consumer (D2C) wellness brand that offers ayurvedic, natural and organic products such as health supplements, herbal teas and dietary supplements. Their range of products are organic, cruelty-free and free from chemicals, preservatives and additives.


Plum Goodness is an Indian cosmetic brand with a wide range of makeup, skin, and hair care products. The brand has established its footprints in the beauty industry and is renowned for formulating 100% vegan products. Plum maintains that beauty is something that is inborn.


Portronics is a leading brand that manufactures innovative products like power banks, speakers, headphones, chargers, etc. It has a wide range of products that are designed to meet the needs of tech-savvy users. They are renowned for their excellent quality products and competitive prices.


Ragecoffee is an emerging brand that specializes in ethically-sourced, organic coffee. Their products are designed to bring the coffee experience to life with a range of innovative flavors and brewing methods. They strive to provide an ethical alternative to traditional coffee brands.


Reequil is an Indian D2C brand that provides affordable personal care products. It is the country’s first brand to use the latest advancement in the skincare and haircare industry, such as advanced formulations and technologies. Reequil also offers a range of products, including cleansers, toners, moisturizers, and serums.


Skinkraft is a fast-growing skincare brand in India. It offers personalized skincare solutions based on an individual's skin type and needs. It provides effective and affordable products for a wide range of skin concerns.


Sleepycat is a direct-to-consumer mattress and bedding brand that offers a range of products including mattresses, pillows, bedding and more. All Sleepycat products are designed to deliver superior comfort, quality and convenience.


Stbotanica is a brand that specializes in natural and organic skincare products. It features a wide range of products made from natural ingredients, without any harsh chemicals, to nourish and revitalize the skin. It is a green brand that is dedicated to providing its customers with eco-friendly, health-conscious products.


Sublime Life is the go-to for conscientious beauty enthusiasts, committed to providing a range of natural, sustainable, and ethical beauty products that are not only good for you, but for the planet as well.


Sugar Cosmetics is cosmetic brand that offers high-quality makeup and skincare products. Their range of products includes lipsticks, eyeliners, foundations, blushers and more. They strive to provide a unique and innovative experience for their customers.

Super bottoms:

Super bottoms is a D2C brand that creates eco-friendly and stylish baby products like diapers, under wares and more. It has become India's leading brand in the baby-care product category with their innovative products and strong customer focus.


Supertails is providing pet owners with a comprehensive digital pet care experience, including access to vet-backed services and products like food, accessories, grooming items, and toys for both cats and dogs.

The Derma Company:

The Derma Co which intends to redefine the Indian skincare market with professional solutions that help millennials embrace their original skin and hair. The Derma Co's product line encompasses treatments for hyperpigmentation, acne, and open pores, and the company is working to extend the offerings even further.

The Man Company:

The Man Company is a direct-to-consumer (D2C) men's grooming brand that offers a wide range of  products. It has unique products that are tailored to the individual needs of its customers. It is a great option for men looking for high-quality personal care items.

The body shop:

The Body Shop is a popular D2C brand known for its commitment to natural ingredients, sustainable sourcing, and ethical business practices. The brand's extensive range of bath and body products, skincare, and cosmetics has made it a mainstay of the beauty and wellness industry.


TheMomsCo is an Indian D2C brand offering a range of natural and safe products for mothers, babies and families. It provides products that are free from toxins and other harmful chemicals, keeping in mind the safety and well-being of its customers. The brand has become popular among mothers due to its natural and safe products.

The sleep company:

The Sleep Company is a D2C mattress brand offering high quality, customizable mattresses at an affordable price. They use advanced technology and ergonomics to provide a personalized fit and comfort for the best sleep experience. Their products are cruelty-free and made from eco-friendly materials.

The tribe concepts:

The Tribe Concepts is an all-natural range, crafted with the traditional wisdom of Ayurveda and designed to tackle Indian specific issues. Thier range of natural, vegan and Ayurvedic products are designed to nourish your skin and hair, while being mindful of your health and the environment.


The Wellness Shop was born out of a consumer's need to find skincare products that were safe to use. No matter how hard they looked, even items with natural ingredients ended up causing skin irritations like acne and rashes.


ThriveCo is a revolutionary brand from Anveya Living Private Limited that helps people learn about and use safe, clean, regimented products in the comfort of their own home.These products are often more effective than needle-based treatments.

Traya Health:

Traya Health is a health brand based in India. It offers a range of health and wellness products that are tailored to specific health needs. The brand believes in delivering high-quality products and uses natural ingredients to create products that are both safe and effective.

Tru hair and skin:

Tru Hair & Skin is a direct-to-consumer beauty brand that focuses on sustainable, cruelty-free products. The brand offers a range of hair and skin care products made with natural ingredients. Their goal is to create high-quality, affordable products that make people look and feel their best.


Ultrahuman is the world's most advanced metabolic fitness platform. Ultrahuman’s products include the Ultrahuman M1(continuous glucose monitoring sensor) and the Ultrahuman Ring. By collating different biomarkers, Ultrahuman is helping people improve their energy levels, track their workout, sleep and recovery, and avoid metabolic disorders.


Vedaoils is a brand of natural health and wellness products. They offer a range of pure and natural oils, supplements, and herbal remedies formulated for different health needs. These products are sourced from India and are made using traditional Ayurvedic techniques.


Vedix is a direct-to-consumer (D2C) brand that provides personalized Ayurvedic haircare solutions. It offers tailored hair care products based on the individual's health history, lifestyle and skin type. Vedix's products are 100% natural and free from harmful chemicals.


Villain is made for the men who are true to themselves and their style, however twisted it may be. They offer a range of fragrances, apparels and accessories, each masculine and unique in its own way.The brand has taken a revolutionary step and introduced personalised items such as hoodies, watches, jewellery, and much more to cater to the young people of India and beyond.


Vilvah is an India-based D2C brand that focuses on natural and organic skincare products. It offers an extensive range of safe, vegan, and cruelty-free products with no harsh chemicals. Vilvah is committed to creating products that are gentle on the skin.


Wakefit is an Indian Direct to Consumer (D2C) brand that specializes in sleep solutions. It offers a range of mattresses, pillows, bedsheets, and other sleep accessories designed to provide comfort and support. Wakefit products are made with premium quality materials and come with a 10-year warranty.


Xyxxcrew is an emerging D2C brand that offers high-end streetwear clothing. The brand has a strong focus on quality materials and craftsmanship, as well as on providing an excellent customer experience. Xyxxcrew is quickly becoming a popular choice for fashion-conscious individuals looking for a unique, stylish look


Zebronics is a leading Indian electronics brand known for its innovative products and cutting-edge technology. It is best known as a brand, offering a wide range of products such as headphones, speakers, gaming accessories, keyboards, and more. Zebronics is known for its quality, reliability, and affordability.


Zivame is an Indian direct-to-consumer (D2C) lingerie brand. It has gained popularity as a brand that takes an open and modern approach to lingerie shopping. It offers a wide range of styles, sizes and products for different occasions, making it a preferred choice for many customers.

The Final Word:

To sum it all up, the D2C market in India has witnessed rapid expansion in recent years. With the rise of digital technologies and an increasing amount of shoppers turning to online channels, the direct-to-consumer market has emerged as an important force in the Indian retail landscape. Beauty and apparel brands, in addition to food and beverage companies, belong to the "Top 100 D2C brands in India". With a concentrate on the customer experience, these brands are well-positioned to capitalize on the growing demand in the Indian market.

Ashwin Kumar
Co-Founder & CEO of CustomFit.ai