The Sleep Company partnered with CustomFit.ai to enhance product discovery and improve conversion opportunities across their digital storefront. By strategically experimenting with personalized page elements, The Sleep Company tested whether adding a Mattress Finder tool and re-designed CTAs could drive stronger customer engagement compared to the default experience.

Brand Background

The Sleep Company is a fast-growing brand in the premium mattress category, known for innovation and ergonomic sleep solutions. With a mission to revolutionize comfort through SmartGRID technology, the brand constantly seeks ways to simplify mattress selection for customers and boost online conversions.

Experiment: Personalized Mattress Finder vs Default Page

Objective:
To improve engagement and conversions by simplifying product discovery through a Mattress Finder icon placed prominently in the footer and optimized product presentation.

Methodology:

• Traffic was evenly split 50-50% between the default variant and the personalized variant.
  
  
• Personalized Variant:
  
  
  • Introduced a Mattress Finder icon at the footer to help customers choose the right mattress.
    
    
  • Optimized content placement for clarity (highlights, pricing, warranty, firmness).
    
    
  • Clearer “Add to Cart” and “Store Near Me” CTAs to encourage direct actions.
    
    
• Default Variant:
  
  
  • Retained the original design and flow without product discovery assistance.
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‍Added Mattress Finder icon at the footer:

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Results:

• The personalized variant recorded an 81.6% improvement in mattress clicks compared to the default.
  
  
• Shoppers engaged significantly more with the personalized product presentation, showing stronger intent to explore and purchase.
  
  
• The Mattress Finder feature became a critical driver of engagement, guiding users seamlessly towards their ideal product.
  
  

Insights:

• Simplified navigation tools such as product finders reduce friction and improve decision-making.
  
  
• Providing clarity in CTAs and product details enhances user trust and accelerates conversions.
  
  
• Personalization at the footer level—often underutilized—proved highly impactful in driving user behavior.
  
  

Conclusion

The partnership between The Sleep Company and CustomFit.ai demonstrates how small but strategic personalization changes can lead to large improvements in engagement.

• An 81.6% uplift in mattress clicks validated the effectiveness of guided product discovery.
  
  
• Optimized CTAs and personalized highlights further boosted user confidence and intent.
  
  

By leveraging CustomFit.ai, The Sleep Company has transformed its digital shopping journey, making it more intuitive and customer-centric. These insights not only improved immediate conversion metrics but also laid the foundation for long-term growth in customer experience and retention.

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