Case study

How Chargebee
achieved a 40%
spike in Demos

by personalizing its website for each customer segment

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Customers looking for ‘subscription solutions’ have unique needs

Chargebee is the leading subscription & revenue management platform that powers end-to-end billing and subscription revenue operations for thousands of subscription businesses around the world.

Chargebee supports subscription businesses of all sizes across every vertical. And, they acknowledge that the use of ‘subscription’ as a business model varies with every business. They need to target each customer segment with exclusivity for higher conversions. Messaging and value proposition have to be different for startups, enterprises, B2B, and B2C business models at different stages of a funnel.
“We see Personalization as a critical part of our conversion optimization stack. We led our marketing and personalization experiments with a continuous cycle of hypothesis-experimenting-observing-drawing decisions.”

Each customer is different. One size does not fit all.

“We offer exclusive solutions to each audience segment, but we wanted to communicate the same to our visitors and help them discover us in the shortest possible path.”
Diverse industries
Chargebee required a varied approach to help visitors feel that the subscription product was made for their unique workflows. They had to make the customers feel special.
Subscription for different business models
Though Chargebee had the product that can
support various subscription models and businesses of all sizes, their customers needed that visibility. They had to personalize the website experience for B2B and B2C, Startups vs Enterprises.
Funnel and persona path
Every customer and audience segment came with unique behavior. While Chargebee knows their customers well, they had to showcase the same to the visitors. They had to get their data into action.
“We didn’t see this coming…”
Using CustomFit for personalization also helped Chargebee with
Improved website quality
for ideal visitors
Increased velocity
within one month
Augmented our
experimentation culture
Diagnose problems
based on user behavior

Why did Chargebee choose CustomFit?

Here’s what caught our attention
More Personalization
with Content Blocks
CustomFit offered a wide variety of content blocks to choose from and with a rich visual editor. We had a variety of customized pop-ups to choose from for each customer segment.
We were looking for more than just
A/B testing.
Third-Party Integration
Integration within our marketing technology stack. Our marketing automation flow was not disturbed. This included Hubspot, Clearbit, Google analytics, Linkedin, et al.
We could integrate our ecosystem
of tools with Custom Fit.
Data Integration
CustomFit demonstrated close knitting of data integration which later helped us get a clear picture about the journey of a customer segment from a campaign.
Stitching of information was not
available among other tools.

CustomFit surprised us

With CustomFit we were able to achieve a very strong foundation for experimentation culture, and increased velocity of publishing campaigns within one month.
More Personalization
with Content Blocks
CustomFit offered a wide variety of content blocks to choose from and with a rich visual editor. We had a variety of customized pop-ups to choose from for each customer segment.
User Journey Insights
We got deeper insights into how people behaved on a page. Their analytics dashboard helped us understand where there were drop offs in the visitor’s journey on a single landing page as well as the entire website.
Implementation Support
Adopting and using CustomFit was effortless for our team. We received prompt handholding until now.
See it for yourself
Personalization of pricing plan for repeated visitors
Depending on the stage of the funnel, visitors look for different value propositions on the pricing page. To nurture visitors based on the stage of the funnel, Chargebee personalized the pricing page to showcase that their platform is tailor-made for specific audience segments for every visit.

Personalizing with CustomFit enabled Chargebee to create unique experiences that led to higher conversions and understanding of customer expectations.
Introduce pricing options.
Personalizing based on cohorts of
ideal customer profile ICP.
Personalized Copy for repeat visitors
who came for the second time.
Changed value proposition of the
pricing page
Enable A/B testing with a personalized
copy for third-time visitors
Personalize CTAs for different repeat
visitor cohorts.
Dynamic Demo page for different business models
Displaying the right intent on the Demo page leads to higher conversions. A variety of personas visited Chargebee’s demo page. The demo page had to resonate with the intent of the persona. Chargebee segmented website visitor audience into B2C, E-learning, Startup SaaS, Scaleup SaaS, and Enterprise SaaS.

With CustomFit, personalized messaging was crafted for different customer segments visiting the demo page.