Direct traffic is one of the main sources of website visitors. It is an important metric for measuring the success of a website, as it measures the number of users who visit a specific website directly, without visiting any other websites beforehand. Direct traffic can be divided into two categories: organic and referral.
Organic direct traffic is when website visitors arrive on a website by typing the URL directly into the browser address bar, or by clicking a saved bookmark. Organic direct traffic is a valuable source of website visitors, as it is likely that the visitor was actively looking for the website, rather than being driven to the website by a link from another website. Organic direct traffic can be further broken down into "organic typed" and "organic bookmarked.
Organic Typed refers to visitors who directly type in the website address into the browser address bar. This is the most common form of organic direct traffic, and is often the result of users actively seeking out the website.
Organic Bookmarked refers to visitors who access the website via a saved bookmark. This type of organic direct traffic indicates that the user has some level of loyalty to the website, as they have saved it as a bookmark.
Referral direct traffic is when website visitors arrive on the website via a direct link from another website, or by clicking on an email link. Referral direct traffic can be broken down into "referrals bookmarked" and "referrals linked.
Referral Bookmarked refers to visitors who arrive on the website after clicking a link from a bookmarked website. This type of referral direct traffic indicates that the visitor was referred to the website from a source they trust, increasing the likelihood of them browsing the website further.
Referral Linked refers to visitors who arrive on the website after clicking a link from another website. This type of referral traffic indicates that the visitor was referred to the website from another website, which can be a powerful way to increase website traffic.
Measuring direct traffic is important for website owners who want to track their website’s performance. Direct traffic can be measured using analytics tools, such as Google Analytics, to track the number of visitors who enter a website’s URL directly into their browser. Additionally, website owners can track the number of visitors who have bookmarked their website or who have been referred to the website.