Experience analytics is more focused on the user experience, whereas web analytics focuses more on website performance metrics and data. Unlike web analytics, that are focused on website performance metrics such as page visits, bounce rate, and conversions, experience analytics is focused on the user experience. This includes tracking user interactions, such as mouse movements and scroll depth, as well as other user behavior.
Experience analytics collects data from various sources, including customer feedback, surveys, website traffic, customer behavior, and customer engagement metrics. This data is then analyzed to identify areas for improvement, such as what products and services are most popular, what marketing messages are resonating with customers, and which customer service channels are being used.