Meta keywords are a type of metadata that is used by search engines to index a website and determine the relevance of content to search queries. They are a set of words or phrases that are embedded in the HTML code of a website and are visible to search engine crawlers. By including relevant and targeted keywords in the meta keywords tag, website owners and marketers can optimize their website’s visibility and ranking in search engine results pages (SERPs).
Meta keywords are an important part of website optimization, but it is important to remember that they are not as important as they once were. This is because search engines have become more sophisticated in their ability to understand the context of a website’s content, making it less important to rely solely on meta keywords for website optimization. However, meta keywords can still be used to supplement other optimization efforts.
• Identify the Most Relevant Keywords: When identifying meta keywords, it is important to focus on keywords that are most relevant to the content of the website. This means selecting keywords that accurately describe the content, products, and services offered by the website.
• Research Keywords: Researching relevant keywords can help to ensure that the most appropriate keywords are used. Tools such as Google Keyword Planner can be used to identify keyword trends and popular phrases that are being used by searchers.
• Keep it Short and Specific: The meta keywords tag should be kept short, with no more than 10-15 words. This will help to ensure that the most relevant keywords are included and that the tag does not become too long. Additionally, generic and overly broad keywords should be avoided in favor of more specific phrases.
• Update Regularly: Meta keywords should be updated regularly to ensure that the most relevant keywords are included. This can also help to maintain the visibility of the website in search engine results pages.