Organic Ranking

Basics of Organic Ranking

Organic search engine results are based on content relevance, quality, and user experience. Organic rankings are separate from paid advertisements and are developed through algorithms that assess the credibility, relevancy, and usefulness of a website. Optimizing a website to earn an organic ranking requires a detailed understanding of how search engine algorithms work and how to use organic search engine optimization (SEO) tactics to make sure a website meets the criteria for an organic ranking.

What is Organic Ranking?

Organic ranking is determined by a search engine's algorithm, which assesses the content, relevancy, and usefulness of a website in order to determine its ranking. This ranking is based on factors such as the quality of the website's content, its relevancy to the user's query, and its overall user experience.

Organic vs Paid Ranking

Organic rankings are distinct from paid advertisements. Paid advertisements are sponsored by businesses or websites and are not ranked on the merit of the website's content. Organic rankings are based solely on the website's content and user experience.

Elements of an Organic Ranking

Search engine algorithms take a variety of factors into account when assessing a website for an organic ranking. These factors include the quality of the content, the relevancy of the content to the user's query, the website's loading speed, its overall site architecture, and how easy it is to use.

Organic Ranking and Lead Generation

Organic rankings can also be beneficial for lead generation. A website's organic ranking is based on its content, relevancy, and user experience, so optimizing a website to earn an organic ranking can help ensure that the website is targeting the right audience and providing helpful, relevant content. This can help to increase the number of leads generated by the website.