Viewable Impression measures the number of times an ad was seen on a user's screen. It is used to determine how effective an ad campaign is at reaching its target audience. This metric is important for website personalization, traffic, and lead generation because it provides insight into the success of an ad campaign.
Viewable Impression is measured by tracking the number of times an ad is seen on a user's screen. This can be done through several methods, such as using cookies or tracking pixels.
Several factors can impact the viewable impression of an ad campaign. This includes the placement of the ad, the size of the ad, the user's internet connection, and the user's browser settings.