Yield management is an inventory and pricing optimization tool used by businesses to maximize returns from their resources. Put simply, this strategy uses data-driven techniques to ensure that businesses are squeezing the most value out of their resources by allocating inventory, setting prices, and managing demand over time.
This method of inventory optimization is particularly beneficial for businesses that offer perishable goods or services, such as hotels or airlines, which may need to adjust pricing and inventory levels based on the season or time of year. Yield management is also beneficial for businesses that have limited supplies, such as theaters and concerts.
Yield management has been around since the 1980s, when it was first used in the hotel and airline industries. Since then, it has been used in other industries and adapted to the needs of businesses in different sectors.
Yield management involves:
• Analyzing demand for a business’s product or service over time
• Allocating inventory to meet customer demand
• Setting pricing to maximize revenue
• Measuring the effectiveness of the yield management strategy
1. Maximize Profits: By setting prices and allocating inventory based on customer demand, businesses can ensure they are getting the most returns from their resources. This helps businesses to maximize profits and ensure they are making the most of their resources.
2. Improve Efficiency: Yield management helps businesses to better understand customer demand and allocate resources accordingly. This gives businesses the ability to better manage their time and resources, helping them to become more efficient.
3. Better Understand Customers: Yield management provides businesses with insights into customer demand, which can help them to better understand their customers. This can be used to target customers more effectively, helping businesses to increase their customer base.
4. Make Better Decisions: By understanding customer demand and allocating resources accordingly, businesses can make better decisions about pricing and inventory. This helps businesses to make more informed decisions about their resources and operations.