Optimize Intro Page for Target Accounts During ABM Campaign
You know each account has different expectations from your product. Create a unique landing page
introducing your product, specific use case, and value proposition stitched for that specific target account.
When and why should you use this?
Account-based marketing
1:1 intro pages
Customized for conversations
Use the ABM tab to bulk upload customer details and their respective URLs or create custom URLs. This feature allows you to easily add personalization parameters (user properties & utm params) to URL.
How to personalize an intro page for 1:1 interaction with target accounts for awareness?
Using Custom Fit.ai
Apart from the ABM tab, there are capabilities to explore journeys relevant to the awareness stage. Use the visitors and segments tab to define your target account and set rules for messages to change.
URL
Create custom URLs using the features under the ‘ABM’ tab in CustomFit. Track every target account with a unique link. Share a link with the target account name to provide a 1:1 personalized experience.
Top fold & Headline
Add the name, designation or the target account’s company name by tracking the IP address that is extracted into CustomFit.
Case study or Whitepaper
Add relevant content assets that are exclusively created for your target account. Help your prospects consume the case study, whitepaper or e-book with a personalized download form.
Use case explanation
Add a problem-solution equation that presents the use case to your specific target accounts.
Call-to-Action (CTA)
You could use the name of the person or the company included into the text on the call-to-action.
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