Optimize with Value Proposition by Job Function for Known Visitors
What are visitors looking for on your website? You need to give these visitors what they are looking for based on their designation and involvement in the buying cycle. Each one looks for something different to support their decision. An executive using your product needs something very different from the VP or C-suite leader who needs to validate the purchase and investment made into your product.
When and why should you use this?
Account-based marketing
Complex team structure in the purchase cycle
Multi-level product education and validation
Using over 1000 attributes that are already available in CustomFit, explore what suits your buyer persona.
Opportunities to personalize value proposition based on job function
Using Custom Fit.ai
Heading
Add the industry that the person belongs to. You could explore using attributes such as:
Finance
Manufacturing
Hospitality
Banking
Subtitle
Use a combination of attributes that align with your industry. These could be specific to the job function
Product Development
Marketing
Accounting
Data Management
Legal
Title description
Describe your value proposition to suit the level of the function that you are targeting. You use a level of seniority in your messaging and also customize the value proposition itself.
Chief Data Officer
Data Scientist
Data Analyst
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