![](https://cdn.prod.website-files.com/60a39c4de6d69fa0d4b339c0/61ac966a92fa1a1a8731e7e4_sign%20up%20motivations.png)
Gated content or events
![](https://cdn.prod.website-files.com/60a39c4de6d69fa0d4b339c0/61aa126907405c47f1a76a20_Use%20case%20specific%20lead%20gen.png)
Lead generation
![](https://cdn.prod.website-files.com/60a39c4de6d69fa0d4b339c0/61ac96c124eacc3090ad5a95_Personalized%20lead%20nurturing.png)
Personalized lead nurturing
Personalize banners for the entire content promotion exercise by using different parameters that are available with CustomFit. Here are a few of them.
Content asset with problem
Personalizing banners to promote content is done with the aim to get immediate action. Use a strong title, brief, CTA, and image that describes the value proposition of the content asset. This will help you drive the necessary conversion.
Content Asset with title
Bring a complimenting combination of a title and an image of the content asset. For instance, showcase a book for an e-book and a well formatted document for a whitepaper of case study.
Personalized CTA for every content asset
Customize a set of CTAs for immediate user action and higher conversion. Map each set of CTA options with each set of audience segments and content assets.