Sector specific trends
Unique metrics & results
Exclusive vocabulary & language
In many cases, we recommend personalizing a website based on the industry of the cohort that you are choosing to target. The chosen industry could be the one that your customers belong to or it could be a cluster of industries where their customers operate.
These could be from your website visitors or they are responding to an ad visiting a specific landing page.
Target those who often visit your website.
Target those who are your aspirational cohort choices.
Run a pilot for a new sector that you never tried before.
If you choose to use industry as your primary criteria to target, segment your audience based on different layers.
Add them to your trigger criteria while configuring personalization rules.
Personalize the top fold
Use industry-specific vocabulary and images that resonate with the targeted industry. Every industry has a jargon. Tap into it.
BFSI - bankers, analysts, or depositors Technology - engineers, developers.
Healthcare - healthcare providers, patients
Technology - engineers, developers
Validation & Social Proof
Grab a few accolades within the industrial associations
Display sector-specific leadership
Provide sector-specific case studies
Request a Demo or Checkout page
For enterprise sales or inside sales, ensure you have an industry-specific, demo call scheduling page.
Flow of the page
Customize the page across these points.
The action depends on what your audience wants to achieve. So customize your call-to-action buttons for A/B tests and campaign-specific landing pages.
Step up for the next financial year