XOR Labs is a digital marketing company specializing in social media, content, and display marketing.We help businesses maximise ROI using analytics, data-driven techniques, and crafting digital marketing campaigns.We are helping shape the digital marketing narratives in e-commerce, technology, finance, healthcare, real estate, entertainment, and education sector.
D2C and Marketplace
Health and Wellness
Edutech and Education.
B2B & SaaS
Fantasy and Real Money Gaming
Ad Creatives and Copy-writing
Search and App Store Optimisation
Fantasy Akhada: https://www.linkedin.com/feed/update/urn:li:activity:6962640537451393024/
We wanted to create a diverse team, people coming from multiple cultural backgrounds. It's our firm belief that it makes the agency more creative and agile once a team member settles down. That said, XOR Labs is as strong as its team. There are many key members who've helped build the agency from the ground up.
Three co-founders. Started journey in the eighth semester of college. We had already worked together for three years during college where we used to publish magazines where we acquired our knowledge of building teams and processes.
Won PR Mandate
- Scaled ad budget by 25x: https://xorlabs.in/case-study/fantasy-akhada
- 8x growth in revenue: https://xorlabs.in/8x-revenue-growth
- Saving $18,024.02 per month in organic traffic: https://xorlabs.in/case-study/maz
To become the performance marketing agency that people take pride to be working with. We've a roadmap on how we want to reach there. The idea of technology-driven services will be the key in this journey.
Social Media Competitive Analysis
This tool allows us to compare the social media performance of one brand against its competitors across key metrics.
Using the APIs of Meta, Google, Amazon, and LinkedIn, we're able to get the complete view of your paid media in one dashboard. This tool is also equipped with advanced features on product analytics for brands which are running Catalogue Ads on Meta platforms.
Learning: Digital advertising has been changing rapidly in the past decade. Unless you're learning quickly, you won't be able to keep up with these rapid changes. We do extensive internal training and the operations team do sessions every week to share learning among each other.
Processes: We live for processes. Quite early in our journey we realised that a scaling team will not happen unless we've a process in pace. Eventually, we'd discover that any service-based company thrives on the back of processes. So that's what we strive for.