No one likes to watch potential customers slip away—especially when they’ve already shown interest. An apparel brand was seeing high traffic but also high bounce rates, with many visitors leaving just before completing a purchase.

Rather than guess why users were exiting, the team turned to CustomFit.ai’s behavior-based segmentation and JS-triggered exit intent detection to act in real-time.

Whenever a visitor showed signs of leaving—like moving the mouse toward the browser bar or hesitating after scrolling through products—CustomFit.ai automatically displayed a personalized message like:

“Leaving already? Grab 10% off instantly!”

These exclusive offer widgets were dynamic, not annoying. They appeared only when a true exit behavior was detected, and only for eligible users (such as those who had viewed a product or spent more than 30 seconds on site). With this level of targeting, the message felt relevant—like a helpful nudge, not a desperate plea.

The brand also personalized the offer value based on user type:

• New visitors received a flat discount
• Returning users saw loyalty-based incentives
• Cart abandoners were offered free shipping

The result? Bounce rates dropped significantly, and exit-intent popups became one of the highest converting campaign types in the brand’s playbook.

With CustomFit.ai, this wasn’t a complex implementation. Marketers used a no-code interface to set up behavior rules, segment audiences, and design popups—while ensuring flicker-free, real-time rendering across all devices.