In eCommerce, hesitation often happens in milliseconds—especially when it comes to payment. A D2C electronics brand noticed a troubling pattern in their analytics: visitors were browsing product pages, scrolling through specifications, but pausing just before clicking “Add to Cart.”

After running a few surveys and heatmaps, the team uncovered the underlying issue—trust. New users, particularly those unfamiliar with the brand, weren’t entirely sure about the security of their transactions.

Instead of overhauling the checkout process or redesigning the UI, they turned to CustomFit.ai’s JS snippet execution feature to add a simple yet powerful line of trust-building text right beneath the “Add to Cart” button:

“Your Payment is as Secure as Amazon’s Checkout.”

This small addition, rendered instantly using element on-load targeting, had a big impact. It appeared only when the product page fully loaded, ensuring a smooth and flicker-free experience. The team then ran an A/B test using CustomFit.ai to measure the effectiveness of this messaging against a control group.

The result? A 20% drop in cart abandonment, and a noticeable uptick in overall conversions. More importantly, users were now completing purchases with greater confidence, and customer support queries about payment safety also saw a decline.

With CustomFit.ai, trust-building becomes a marketer’s toolkit—not just a UX designer’s concern. By combining targeted JS executions, A/B testing, and user interaction tracking, brands can address user anxieties precisely—right at the moment of conversion.

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