Loyalty deserves recognition—and when done right, it drives repeat purchases without needing constant retargeting. A premium coffee subscription brand saw an opportunity to deepen its connection with existing customers by making their return visits feel more personal and rewarding.

Rather than treating every visitor the same, they used CustomFit.ai’s user segmentation engine to identify repeat buyers based on purchase history. Once identified, these returning customers were greeted on arrival with a warm, personalized banner like:

“Welcome back, Sarah! Enjoy your exclusive 15% off loyalty discount.”

The personalization wasn’t just visual flair. It was functional. Using JS snippet execution, the discount message was injected directly into the homepage banner and even carried forward into product detail pages, reinforcing the value they were unlocking as loyal customers.

Because the setup was managed entirely within CustomFit.ai—without requiring backend changes—the brand could roll out variations of these messages easily. For example:

• Tiered loyalty messages for high-value vs mid-value customers
• Birthday or anniversary greetings
• Contextual promotions tied to past product categories

The impact? A measurable increase in repeat purchases and a stronger emotional connection between the brand and its best customers. Lifetime value (LTV) went up, and unsubscribes from the subscription service dropped significantly.

This kind of personalization makes customers feel recognized—and CustomFit.ai makes it effortless for marketers to roll out loyalty-based experiences across pages without writing backend logic or touching customer databases directly.

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