Urgency works—but only when it's authentic. A premium online jewelry retailer wanted to tap into this psychological trigger to push hesitant shoppers over the finish line. Their challenge? Doing it without overhyping or faking scarcity.

Instead of relying on static “limited stock” banners, they used CustomFit.ai’s JS snippet execution engine to bring urgency to life in a more honest and data-driven way.

For each product, CustomFit.ai pulled real-time data to dynamically display small but impactful nudges right below the product image:

• “Only 3 left in stock!”
• “5 people viewing now”

These messages weren’t hard-coded or universal—they changed per product and visitor context, based on live inventory data and visitor session tracking. The messaging only appeared when actual demand or low supply conditions were met, making the urgency feel real and timely.

With visitor interaction logging, the team also tracked how users engaged with these nudges—whether they scrolled faster, added to cart quicker, or dropped off.

The impact? A clear and measurable improvement: conversion rates rose by 18% across product pages where urgency indicators were enabled. Users spent less time deciding and more time buying, thanks to contextual cues that didn’t feel pushy.

This approach is especially powerful for brands selling limited stock, handmade items, or high-involvement purchases like jewelry. CustomFit.ai makes it easy for marketers to implement this tactic without touching back-end code—using simple JS rules and real-time data integrations.

‍