Not all ad clicks are created equal. A beauty brand running performance campaigns quickly learned this while testing two distinct creatives—one centered around affordability (“Skincare Under ₹299”) and the other highlighting premium ingredients (“Backed by Science, Powered by Nature”).

The problem? Both ads were sending users to the same generic landing page. The result: mixed signals. Visitors who clicked expecting premium skincare found pricing-focused copy, while discount-driven visitors saw ingredient jargon.

Using CustomFit.ai’s URL split/redirection feature, the brand fixed this in minutes. Visitors from the “affordability” campaign were now redirected to a landing page focused on value deals and discounts. Meanwhile, clicks from the “premium” campaign were taken to a different page emphasizing formulation quality, research, and testimonials.

This was all set up without code—just URL-based segmentation and redirection rules configured in CustomFit.ai. No change to the ad URLs themselves, and no developer dependency.

The result? A dramatic improvement in session duration (2x increase) and a noticeable lift in add-to-cart actions. Because users landed on pages that reflected their intent, bounce rates dropped and engagement soared.

By combining user segmentation based on campaign source with precise redirection, the brand ensured that their message stayed consistent from ad click to website experience. It’s a simple way to align expectations—and unlock better ROI from every campaign.

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