These experts are knowledgeable in the latest trends, techniques, and tools for growth.
Concepts referenced in this article, defined.
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Conversion Rate Optimization, or CRO, lets website owners cut customer acquisition costs, mostly by getting more value from the visitors and users they already have. It helps them raise per-visitor revenue while bringing in more customers.
CRO experts are professionals who know how to optimize websites by testing various elements on those sites and validating hypotheses through multivariate testing, A/B testing, and similar methods.
Here are the twenty (20) most renowned CRO experts in India, each with many years of experience driving growth and value for their clients.
Neil Patel, the founder of Neil Patel Digital, is a New York Times best selling author. With over 4.64 lakh followers on LinkedIn, Neil is one of the most followed CRO experts globally.
Besides conversion optimization, he has proven expertise in Google Analytics, integrated marketing, lead generation, search analysis, and more.
Neil has lent his marketing expertise to business conglomerates like Microsoft, Airbnb, Amazon, Google, General Motors, Viacom, Intuit, American Greetings, and Thomson Reuters. His marketing blogs attract more than 4 million visitors, 51% of whom pay money for paid ads.
Neil has shared his knowledge at more than 310 conferences and corporate firms globally. If you are looking for a capable Conversion Rate Optimization expert with proven expertise, he is the man to look for.
Visit Neil Patel's LinkedIn profile.
Kushagra Oberoi is a freelance direct response copywriter and creative strategist who offers services like website copywriting, landing pages, paid organic and social copywriting, marketing strategies, and product descriptions.
Besides CRO, his skills include influencer marketing, social marketing, social media optimization, and video blogging. Kushagra is one of the most actively followed Conversion Rate Optimization experts in the country.
Visit Kushagra Oberoi's LinkedIn profile.
Prateek Shah is the founder of DigitalDefynd.com, an online course platform with a student base of 2.2 million and a course database of 78,000+ courses.
Besides conversion rate optimization services, Prateek runs training programs on personal branding, employee training, media planning, digital marketing, and online advertising. He also offers free business coaching through his website, prateekshah.com.
With 26,000 followers and still growing, Prateek Shah might be the man you are looking for to scale up your conversion rate.
Visit Prateek Shah's LinkedIn and website.
With 1.39 lakh followers on LinkedIn, Vedika Bhaia figures prominently in the list of CRO experts in India. She is the co-founder of The Growth Square and the founder of The Fourth Square.
Her specializations include lead generation through personal branding, LinkedIn marketing, data mining, social media marketing, and creative visualization.
Within a short span of three years, she has taught more than 300 people how to turn their LinkedIn accounts into lead magnets. If you want to know how to use personal branding to get more leads and a monetizable audience, a session by Vedika is all you need.
Visit Vedika Bhaia's LinkedIn profile.
Sunit Kumar, an IIM graduate, is a Program Manager and Strategy and Operations Consultant at EY. He plays a key role in strategically important organizational capability-building projects within EY.
Besides CRO, Sunit has proven expertise in management consulting, sales planning, supply chain planning, and process improvement. He has worked with many reputed companies in industries like health tech, food tech, pharma, and FMCG.
If you want to understand the complex jargon of CRO, stakeholder management, consumer behavior, and business, Sunit Kumar is a person you must follow.
Visit Sumit Kumar's LinkedIn profile.
Santosh Yaduvanshi is a renowned Facebook advertising consultant and conversion rate optimization expert.
Before co-founding his present venture, eCom Conversion, he sharpened his skills in designing ROI-based campaign strategies for social media. With over seven years of experience, Santosh has in-depth knowledge of PPC advertising, Facebook advertising, and social media marketing.
Besides CRO, his skillsets include search engine marketing, lead generation, Google Analytics, competitive analysis, and media buying.
Visit Santosh Yaduvanshi's LinkedIn profile.
You can rarely find a digital marketer in India who has not heard the name of Ananthanarayanan V. This prolific digital marketing strategist has driven direct sales worth over $200 million for his clients across 14 countries.
Besides being a contributor to the Harvard Business Review, he is also a social media brand influencer, C-suite ROI coach, and digital ROI strategist.
His knowledge of CRO, brand management, social media marketing, and integrated marketing has helped him win five global awards, such as those from CMO Asia and the CMO Council. He has coached over 80,000 professionals at various Fortune 500 companies and elite academic institutions.
He is currently associated with Techdivine Creative Services as the CEO.
Visit Ananthanarayanan V's LinkedIn profile.
Sumantha Shankaranarayana is the founder and chief optimizer of EndlessROI.com, a conversion rate optimization platform focusing on KPI tracking and data collection through eye tracking, heatmaps, click maps, scroll maps, and session replays.
Sumantha has many years of experience in SEO, PPC, content marketing, product management, UI/UX, and growth marketing. He is also a specialist in funnel optimization and guides teams to sharpen their skills in customer-centric calling.
He holds multiple certifications from MECLABS Institute and enjoys running sessions on hypothesis generation, business strategy, demand generation, landing page optimization, storytelling, affiliate marketing, and copywriting.
If you need a capable leader in CRO, consulting with Sumantha Shankaranarayana might be the best decision.
Visit Sumantha Shankaranarayana's LinkedIn profile.
Amlan Maiti is a seasoned CRO professional with 10+ years of experience in internet marketing and SEO. He has an acute understanding of the way digital is changing. He currently runs Digital Piloto, a company he founded, as its CEO.
His specialties include digital advertising, optimization, promotions, events, and campaigns.
Besides conversion rate optimization, Amlan's skillsets include SMO, SEM, PHP, website development, web design, online reputation management, and traffic management.
Visit Amlan Maiti's LinkedIn profile.
Divyendu Mishra is a Senior Consultant at EY. He is a trusted conversion rate optimization expert, performance marketer, and UI/UX researcher with over four years of experience.
Divyendu has worked with many reputed corporate firms, such as Drivezy, ConvertCart, Whatfix, and iQuanti. His work has let him build digital marketing strategies for product marketing, conversion optimization, revenue generation, SEO, and analytics.
Besides CRO, his skills include data analysis, Google Analytics, inbound marketing, and market research.
Visit Divyendu Mishra's LinkedIn profile.
Akshay Gupta, Head of Agency Business and Partnerships at VWO, has over eight years of experience in sales and partnerships. His expertise in design, marketing, digital transformation, and UI/UX has helped him build proven strategies to increase sales.
He played an instrumental role in helping a conversion optimization product company grow its partnership revenues from US$0 to $XXX,000.
Besides conversion optimization, Akshay's skills include SPSS, auditing, social media marketing, team management, business development, business analysis, and market research.
Visit Akshay Gupta's LinkedIn profile.
Bidhan Ray is associated with Owndays India Pvt. Ltd. as Digital Marketing Manager. He is a Google AdWords Certified, Bing Accredited, and Google Analytics Premium Fundamental Certified professional.
Ray is a specialist in brand marketing communication, eCommerce business, mobile game marketing, and mobile app marketing. His knowledge of conversion rate optimization came from his certifications and professional experience as a digital marketing manager, a digital marketing idea manager, and a digital strategy manager.
Besides CRO, Bidhan's skillsets include CRM, web analytics, SEO, PPC, SEM, SMO, lead generation, and link building.
If you want to increase your brand awareness through social media platforms like Facebook and LinkedIn, and search engines like Google and Bing, consult with Bidhan Ray to scale up your popularity.
Visit Bidhan Ray's LinkedIn profile.
Pradeep Kallayil is the Founder and Head of Safetymint's product development wing. SafetyMint is a cloud-based safety management software designed specifically for QHSE professionals.
He is also the Chief of Operations and B2B SaaS founder at Niyati Technologies, a digital solutions company specializing in enterprise application development on cloud and mobile platforms.
Besides being an experienced professional in B2B product development with SaaS, Pradeep's skillsets include conversion rate optimization, customer experience design, business analysis, UX/CX design, Google Analytics, and building product growth strategies. He has worked with clients from France, the USA, Singapore, Australia, and the Middle East.
If you want to work with a CRO expert who has real depth in SaaS enterprise application development, Pradeep Kallayil should be your go-to professional.
Visit Pradeep Kallayil's LinkedIn profile.
Anustup Mukherjee, Associate Group Head at SocialPanga, is an experienced client servicing professional who has launched and run several digital campaigns across verticals like healthcare, consumer durables, manufacturing, and financial services.
Besides proven expertise in conversion rate optimization, Anustup's specialties include account management, marketing automation, web analytics, email marketing, healthcare campaign management, marketplace optimization, and eCommerce deployment.
Before joining SocialPanga, he worked at TechShu.com, a 360-degree digital marketing firm, as the Senior Project Manager (Digital), and at Seven Boats Info-System Pvt. Ltd. as Assistant Project Manager.
Visit Anustup Mukherjee's LinkedIn profile.
Aashutosh Kumar is an eCommerce and Amazon Store Conversion Rate Optimization expert with over a decade of experience in website optimization for visitors and search engines. His specialties include SEO, link building, display advertising, lead generation, search advertising, SEM, and re-targeting.
Aashutosh currently works with Upwork as a Brand Development Expert, where his prime objective is to ensure first-page ranking on Google through white hat SEO techniques.
Besides CRO, his skills include SEO audits, email marketing, Facebook marketing, and keyword research. If you are looking for an expert who can take your website to the first search results page on Google, Bing, and Yahoo, Aashutosh Kumar is the person to get in touch with.
Visit Aashutosh Kumar's LinkedIn profile.
With 12 years of experience, Bhaskar Das, Head of Digital Marketing at DataSpace Security, is a renowned leader in digital marketing.
He has proven expertise in driving business growth, identifying revenue potential, remarketing, retargeting, and performance marketing across verticals like EdTech, advertising, real estate, eCommerce, car rentals, stock market, FMCG, and social networking platforms. He has worked with many reputed brands like Philips, Go Goa Car Rental, Mayfair, India Charts, Ivy ProSchool, Larica Inn, and 100 more.
Besides conversion rate optimization, his specialties include app marketing, strategic business development, media planning and buying, and retention and loyalty.
So, if you need a proven leader for your digital marketing campaign, Bhaskar is there to help you shine.
Visit Bhaskar Das's LinkedIn profile.
Sudip Ghosh is the Digital Marketing Manager at MagicMind Technologies. Sudip, an expert performance marketer and trainer, played an instrumental role in developing performance standards for startups like Codingal, Edureka, and Smartworks.
He also handled lead generation activities for Fortune 500 companies like Cisco, HP, Microsoft, and IBM. Besides Conversion Rate Optimization, Sudip has proven expertise in multi-channel marketing, landing page optimization, and Google Analytics.
If you are looking for a performance marketer with experience handling over 100 performance marketing projects, Sudip is your best bet.
Visit Sudip Ghosh's LinkedIn profile.
Sudipta N. is a 14X Salesforce-certified marketing cloud developer. She currently works with PwC as a Manager.
She has 12 years of solid experience in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Cloud Pages, and Contact Builder.
Besides CRO, her skillsets include digital marketing, SEM, CRM, front-end design, and link building.
Visit Sudipta N.'s LinkedIn profile.
Devesh S. is a marketing and digital leader with 17 years of experience managing various offices globally. His keen understanding of online mediums, such as email, social, display, and search, has helped him build strong strategies to monitor, measure, and monetize.
He is adept in various fields, including conversion optimization, SEO, interactive marketing, campaign management, landing page optimization, email marketing, and customer acquisition.
Visit Devesh S.'s LinkedIn profile.
Nirmal Singh Raghav is an experienced HR professional, a published author, and an accomplished speaker. He has over 30 years of experience managing human resources for multiple public and private sector companies across several industries.
He has proven expertise in L&D, HR operations, industrial relations, organization development, and configuring SAP. His knowledge of CRO comes from his solid foundation in organizations like Bharat Aluminum, Cairn Energy, Indian Petrochemical Corporation, Idea Cellular, and Ramani Group of Industries.
So, if you want to scale up your HR operations and conversion optimization, Nirmal can help you with his expertise.
Visit Nirmal Singh Raghav's LinkedIn profile.
We will update this list from time to time. If you are a CRO expert, or know a CRO expert you think deserves a mention on the list, write to us at reach@customfit.ai.