A Viable Replacement for Google Optimizer's Shutdown


The news is out – Google Optimize 360 is officially shutting down leaving many marketers searching for an alternative. But don't worry! We have the perfect alternative to help you reach your business goals. is the ideal solution for website optimization and experimentation, leaving many marketers no longer searching for an alternative. It is a complete CRO stack designed to increase overall revenue growth. is the perfect solution for those looking for an easy-to-use, powerful optimization tool. In this article, we will provide a point-to-point comparison of and Google Optimize 360 to help you decide which is the best fit for your needs. 

Here’s why is the perfect replacement for Google Optimize 360: 

  • integrates seamlessly with existing systems and platforms, including WordPress, Shopify, and Magento which makes it more versatile than Google Optimize 360 making it easy to get started right away. 
  • offers advanced analytics that help you measure the impact of your experiments, The tool offers real-time analytics and reporting, providing businesses with the information they need to make data-driven decisions. It's ideal for companies looking for a comprehensive and user-friendly optimization solution.
  • offers comprehensive support, including tutorials and a dedicated customer success team to help you every step of the way.
  • provides an intuitive, user-friendly interface that is easy to navigate and understand, making it ideal for marketers with minimal technical knowledge Google Optimize 360 requires a fair bit of technical knowledge to set up and use, making it more suitable for experienced marketers. 
  • offers powerful optimization features such as A/B testing, multivariate testing, and predictive analytics, giving you the insights you need to improve your campaigns. Google Optimize 360 only offers basic optimization features, such as A/B testing and basic segmentation, which may not be enough for some marketers.
  • is highly customizable, allowing you to tailor the platform to your specific needs like comprehensive experiments such as colors, fonts, images, and more, to find the best combinations for maximum engagement. Google Optimize 360 is not customizable, making it difficult to make the platform work for your specific needs. 
  • Installation is now simpler and faster. Although Google Optimize has a Chrome extension, it must be installed by adding a snippet in the Google Analytics tag to get initiated., on the contrary side, is easily accessible as a Chrome Plugin and can be installed in 3 steps: download the plugin, add the SDK, and begin editing the content. In other words, it enables immediate layout and personalization.
  • offers a 7-day free trial so marketers can test out the platform before committing to a purchase. During this time, marketers can explore the features and capabilities of the platform and see how it can benefit their business. If you've used Mutiny for a while, you'll be surprised by our CRO package.


Choosing the right optimization tool can be a daunting task, but provides a simple and powerful is a powerful platform that offers advanced features and an intuitive interface, making it the perfect choice for marketers who are looking for a reliable replacement for Google Optimize 360. With its advanced A/B testing capabilities, multi-armed bandit testing, personalization engine, analytics and insights, and cost-effective pricing. is the perfect alternative to Google Optimize 360. Try it out today and see the difference it can make to your campaigns.