Most website changes are based on assumptions — new banners, layouts, or CTA placements are published without knowing if they’ll actually perform better. A/B testing removes the guesswork by letting you compare two or more variations of your page and see which one drives better results.

With CustomFit.ai’s no-code A/B testing platform, anyone on your team — not just developers — can test ideas quickly and visually. You can personalize and test different versions of headlines, product descriptions, pricing sections, images, buttons, layouts, and more — all without touching code.

Simply open the CustomFit visual editor, duplicate any section on your site, make the changes you want, and launch your A/B test. We automatically split traffic between versions, track user behavior, and show you which one leads to more conversions.

You can also combine website personalization with A/B testing. For example, test different banners for users coming from Google Ads versus email campaigns, or show region-specific messaging to visitors from different cities and analyze which version gets better engagement.

Whether your goal is conversion rate optimization (CRO), reducing bounce rates, increasing product purchases, or improving form submissions — CustomFit lets you set clear goals and make decisions based on actual user data, not opinions.

And because the entire platform is built for ease of use, you can continuously improve your website’s performance without writing a single line of code or depending on developers. That’s what makes CustomFit a complete A/B testing and personalization solution for modern marketing teams.