Multivariate Testing

Test multiple elements on a page simultaneously and find the most effective combination.

Conversion rate optimization isn’t always about a single element — often, it’s the combination of many. With CustomFit.ai’s Multivariate Testing, you can test multiple elements on a single page — like headlines, CTAs, product images, layout blocks, and more — all at once to find the winning combination.

While traditional A/B testing focuses on comparing one variation at a time, multivariate testing dives deeper by revealing how different elements work together to influence results. This helps you optimize the full experience instead of just isolated parts.

Set it up easily using the visual no-code editor: select the elements you want to test, define the variations, and let CustomFit.ai handle the rest. The platform will automatically create all possible combinations, distribute traffic intelligently, and show which combination delivers the best performance.

It’s an advanced experimentation method, simplified for marketers who want to go beyond one-off tests and make holistic improvements backed by user data.

Experiment With Multiple Elements

Test different combinations of headlines, product images, buttons, layouts, and other key elements in a single multivariate test to discover which combination drives the highest conversions. CustomFit.ai allows you to go beyond simple A/B testing by analyzing how multiple variables interact with each other. This enables you to fine-tune your entire page experience rather than optimizing one element at a time. Ideal for D2C brands and eCommerce marketers aiming to enhance user engagement and improve conversion rates through comprehensive website experimentation.

See What Works Together

Multivariate testing with CustomFit.ai helps you understand how different page elements work together to influence visitor behavior. Instead of changing one element at a time, you can test various combinations of visuals, content blocks, pricing displays, and CTAs to determine which layout and messaging combination performs best. This feature gives you deeper insights into the user journey and helps you create a cohesive, high-performing experience across your site.

Visual Setup, No Code Needed

With CustomFit.ai’s visual editor, creating and managing complex multivariate tests is simple and does not require any coding knowledge. Marketers can independently launch experiments, define variations for multiple elements, and monitor results in real time—all from an intuitive drag-and-drop interface. Whether you're testing product page layouts or homepage messaging, this no-code solution enables faster experimentation and empowers non-technical teams to drive measurable website improvements.