Performance Analytics

Track user behavior, experiment results, and website performance — all in one place.

Running experiments is only half the job — understanding what worked (and why) is where the magic happens. CustomFit.ai’s Performance Analytics gives you deep, actionable insights into how users behave on your website and how your tests and personalizations are performing.

Monitor key metrics like click-through rate, form submissions, add-to-cart rate, average order value, bounce rate, and time on site. See how different audience segments respond to different experiences. Compare test variations and identify the best-performing content.

All analytics are presented in a clean, easy-to-understand dashboard — no spreadsheets or digging through Google Analytics needed. Whether you're tracking an A/B test, reviewing personalized content performance, or understanding user behavior patterns, CustomFit.ai equips you with the data you need to drive smart decisions.

See What Works and Why

Track the performance of every test and personalization with detailed analytics that go beyond basic metrics. With CustomFit.ai, you can measure key indicators like click-through rate, bounce rate, conversion rate, and time on page. Understand exactly which content, layout, or messaging drives results, so you can double down on what works and eliminate what doesn’t. This data-driven approach enables smarter, faster decision-making for growth-focused teams.

Audience-Level Insights

Gain a deeper understanding of how different audience segments interact with your website. CustomFit.ai breaks down test results and behavioral data by user type, traffic source, location, device, and more. This level of insight helps you identify which experiences perform best for each group, allowing for more refined targeting and personalization strategies that lead to better ROI.

Real-Time Reporting

Monitor user behavior and experiment results as they happen through real-time analytics dashboards. CustomFit.ai provides live updates on performance, allowing you to quickly identify trends, spot issues, and take action without delay. Whether you're running A/B tests or deploying personalization campaigns, having access to real-time data ensures that your optimization efforts are always aligned with what’s happening on your site.