Symphony Boosting Conversions with Personalized Price-Based Offers Using CustomFit.ai
Run rigorous A/B tests and personalize every visit on Shopify or any storefront — no engineers required.
Welcome to the collaborative journey of Symphony and CustomFit.ai, no code a/b testing tool, where innovation meets experimentation to enhance user engagement and maximize conversions. By running strategic personalization experiments, Symphony set out to discover whether price-based offers or percentage-based offers drive stronger performance among their digital shoppers.
Through CustomFit.ai’s advanced personalization capabilities, Symphony was able to test and compare multiple variants of their product pages, ultimately uncovering valuable insights into consumer behavior and purchase triggers.
Symphony is a leading air cooler brand trusted by millions of households. Known for innovation, energy efficiency, and affordability, Symphony has become a household name in the personal cooling solutions category. With a commitment to optimizing customer experience, Symphony partnered with CustomFit.ai, website personaization platform, to refine their product page strategies and amplify conversions.
**Objective:**Increase clicks on “Buy Now” and “Add to Cart” buttons by introducing a price-based discount banner.
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**Objective:**Evaluate whether customers resonate better with default or percentage-based savings.
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The Symphony–CustomFit.ai partnership highlights the power of experimentation and personalization in driving measurable business outcomes.
By leveraging these insights, Symphony has optimized its digital strategy to align with customer psychology, resulting in significant improvements in engagement and conversions.
This case study underscores the importance of tailored personalization strategies and rigorous A/B testing in shaping customer journeys and accelerating growth in competitive digital markets.
