Razorpay Magic Checkout is a one-click checkout solution that offers pre-filled customer details and faster payment processing. Tie every experiment to real Razorpay payments and optimize the path into Magic Checkout for India-first shoppers.
Read Razorpay Magic Checkout conversions; tie every experiment to real completed payments.
A/B test the entry into Magic Checkout and express-pay placement.
Optimize for Razorpay’s UPI & COD-heavy checkout to lift completion.
Razorpay Magic Checkout captures what's happening on your site. CustomFit.ai is where you act on it — building cohorts, running A/B tests, and personalizing experiences without engineering tickets. Together, they close the loop from observe → hypothesize → test → ship → measure in days, not quarters.
Total transparency on the data we read and write. Every field is configurable, every event is logged, and you control retention.
Real plays that growth and CRO teams run the week they connect Razorpay Magic Checkout + CustomFit.ai —.
Pull Razorpay Magic Checkout + CustomFit.ai — cohorts and signals into CustomFit targeting, then personalize the storefront for each segment in real time.
Variant assignment and conversions flow back automatically, so you can slice any Razorpay Magic Checkout + CustomFit.ai — report by experiment cohort.
Observe in Razorpay Magic Checkout + CustomFit.ai —, hypothesize and test in CustomFit, ship the winner, and feed results right back — no spreadsheets in between.
First-party data flows in; personalized, tested experiences flow out — no spreadsheets in between.
Razorpay Magic Checkout, which provides a one-click checkout, connects natively to CustomFit.ai. Once linked, Razorpay Magic Checkout data flows into CustomFit to build audiences and target experiences, while experiment exposure and conversions flow back to Razorpay Magic Checkout — no spreadsheets and no glue code, just one connected loop between checkout and your storefront.
Find Razorpay Magic Checkout in the CustomFit integrations catalog.
Connect via OAuth or an API key in minutes.
Choose what syncs in and what flows back.
Target experiences and tests on the synced data.
Optimize the checkout funnel.
Reduce friction & RTO.
Test checkout experiences.
The Razorpay Magic Checkout integration connects your Razorpay Magic Checkout data to CustomFit.ai so growth and CRO teams can run A/B tests, personalize experiences, and measure revenue impact without engineering work. Instead of exporting CSVs or maintaining brittle scripts, Razorpay Magic Checkout and CustomFit stay in continuous two-way sync — audiences and events flow into CustomFit, and experiment exposures and conversions flow back to Razorpay Magic Checkout.
For D2C and ecommerce brands, pairing Razorpay Magic Checkout with CustomFit closes the optimization loop: you observe behavior, form a hypothesis, build a test or personalized experience in a no-code editor, ship it, and measure the lift against real outcomes. Because evaluation happens at the edge before first paint, the Razorpay Magic Checkout integration adds no visible latency and keeps Core Web Vitals healthy.
Setting up the Razorpay Magic Checkout integration takes minutes, not sprints. Connect via OAuth or an API key, map the fields and events you care about, and turn on sync — every field is configurable, every API call is audit-logged, and you stay in control of data retention. Security is enterprise-grade: SOC 2 Type II, ISO 27001, GDPR and CCPA alignment, with encryption in transit and at rest.
Add the Razorpay Magic Checkout connector from the CustomFit integrations catalog, authorize via OAuth or an API key, map your fields and events, and enable sync. Most teams are live in minutes with no engineering ticket.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, every API call is audit-logged, and the integration is SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
No. CustomFit evaluates experiences at the edge before first paint, so the Razorpay Magic Checkout integration adds negligible latency and your Core Web Vitals stay green.
No — Razorpay bills per successful transaction regardless of cohorting.
Most teams connect Razorpay Magic Checkout in minutes — authorize via OAuth or an API key, map your fields, and turn on sync. No engineering ticket required.
No. Every integration is included on all CustomFit plans; you only pay on matched monthly visitors, never per connector.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, and every API call is audit-logged — SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
Yes. Every field and event is configurable, you choose which direction data flows, and you control retention.
India-first checkout plays.
A/B test the entry into Magic Checkout and express-pay placement.
Optimize for Razorpay’s UPI and COD-heavy flow to lift completion.
Tie every experiment to real completed Razorpay payments.
Free trial includes every integration. Live in 5 minutes.