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In-depth guides to master CRO.

Free, no-email-wall guides. Real frameworks, real case studies, real D2C learnings. Including deep guides on putting AI to work in your CRO program.

CustomFit ecommerce CRO, personalization, PDP, and checkout optimization ebooks
Why download

Guides you’ll actually finish

📚

Deep & practical

Full playbooks, not thin listicles.

🧑‍💼

Operator-written

By people who’ve run these experiments.

🆓

Free forever

Every guide is free to download.

Topics

What you’ll learn

🧪
Experimentation
🎯
Personalization
💰
Pricing & AOV
🤖
AI & CRO
Library

What’s inside

15+
Guides
400+
Pages
10k+
Downloads
Free
Always
Straight answer

What are CustomFit.ai e-books?

CustomFit e-books are free, in-depth guides — full playbooks on experimentation, personalization, pricing, and AI-driven CRO — written by operators who’ve run these programs. Practical, finishable, and free.

At a glance

✓Deep, operator-written guides
✓Practical & finishable
✓Free PDFs
✓Cover testing, personalization & AI
How it works

How to get one

1

Browse

Pick a guide by topic.

2

Download

Free PDF, no friction.

3

Read

15–40 focused pages.

4

Apply

Run the playbook.

Who they’re for

For builders

🎯

CRO teams

Deepen your program.

✍️

Marketers

Level up your tactics.

🚀

Founders

A crash course in growth.

“
These guides are more useful than most paid courses — and they’re free.
AB
Alex Birkett
Co-founder · Omniscient Digital
The complete guide

Understanding CustomFit.ai e-books & guides

CustomFit.ai e-books are free, in-depth guides — full playbooks on experimentation, personalization, pricing, and AI-driven CRO — written by operators who have run these programs. They’re practical, finishable, and free to download.

Each guide goes deeper than a blog post, walking through the strategy, the experiments, and the metrics behind a specific growth lever, so your team can implement rather than just read.

Together the library is a crash course in modern D2C growth, covering testing fundamentals through advanced AI-assisted optimization.

Are the e-books free?

Yes, all CustomFit guides are free to download as PDFs.

What topics do they cover?

Experimentation, personalization, pricing, and AI-driven CRO, among others.

Who should read them?

Growth, CRO, and marketing teams looking to deepen their program with practical, operator-written guidance.

What format are they in?

Downloadable PDFs you can read anywhere and share with your team.

How long are they?

Most are 15–40 pages — deep enough to be useful, short enough to finish.

Do I need a developer to use CustomFit.ai?

No. Marketers build experiments and personalized experiences in a no-code visual editor; developers can use the API and SDKs when they want deeper control.

How quickly can I get started?

Most teams install in minutes via a single script tag or the Shopify app and ship their first experiment the same week.

Ready to lift your conversion rate?

Join 2,400+ D2C brands shipping smarter experiments on CustomFit.ai.

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Mamaearth — free-shipping band +12.4% AOVGIVA — festive collection page +34% revenueBellavita — PDP CTA test +27.4% CVRKapiva — Quiz-driven recs +9.48% CTRThe Sleep Co — landing personalized 2× capturesPlum — Returning shopper swap +18.2% CVRMamaearth — free-shipping band +12.4% AOVGIVA — festive collection page +34% revenueBellavita — PDP CTA test +27.4% CVRKapiva — Quiz-driven recs +9.48% CTRThe Sleep Co — landing personalized 2× capturesPlum — Returning shopper swap +18.2% CVR