Hotjar reveals the online behavior and voice of your users — combining analysis and feedback tools to give you the big picture of how to improve UX and CVR. Pair Hotjar's qualitative insight with CustomFit's statistical lift to understand not just what wins, but why.
Filter Hotjar heatmaps and recordings by CustomFit experiment variant to see *why* a version wins.
Pair Hotjar’s behavior insight with CustomFit’s statistical lift for the full picture.
Turn Hotjar survey and feedback signals into CustomFit audiences and hypotheses.
Hotjar captures what's happening on your site. CustomFit.ai is where you act on it — building cohorts, running A/B tests, and personalizing experiences without engineering tickets. Together, they close the loop from observe → hypothesize → test → ship → measure in days, not quarters.
Total transparency on the data we read and write. Every field is configurable, every event is logged, and you control retention.
Real plays that growth and CRO teams run the week they connect Hotjar + CustomFit.ai —.
Pull Hotjar + CustomFit.ai — cohorts and signals into CustomFit targeting, then personalize the storefront for each segment in real time.
Variant assignment and conversions flow back automatically, so you can slice any Hotjar + CustomFit.ai — report by experiment cohort.
Observe in Hotjar + CustomFit.ai —, hypothesize and test in CustomFit, ship the winner, and feed results right back — no spreadsheets in between.
Hotjar, which reveals behavior with heatmaps and recordings, connects natively to CustomFit.ai. Once linked, Hotjar data flows into CustomFit to build audiences and target experiences, while experiment exposure and conversions flow back to Hotjar — no spreadsheets and no glue code, just one connected loop between your analytics and your storefront.
Find Hotjar in the CustomFit integrations catalog.
Connect via OAuth or an API key in minutes.
Choose what syncs in and what flows back.
Target experiences and tests on the synced data.
One source of truth for experiments.
Target tests at analytics segments.
Act on insights without exports.
The Hotjar integration connects your Hotjar data to CustomFit.ai so growth and CRO teams can run A/B tests, personalize experiences, and measure revenue impact without engineering work. Instead of exporting CSVs or maintaining brittle scripts, Hotjar and CustomFit stay in continuous two-way sync — audiences and events flow into CustomFit, and experiment exposures and conversions flow back to Hotjar.
For D2C and ecommerce brands, pairing Hotjar with CustomFit closes the optimization loop: you observe behavior, form a hypothesis, build a test or personalized experience in a no-code editor, ship it, and measure the lift against real outcomes. Because evaluation happens at the edge before first paint, the Hotjar integration adds no visible latency and keeps Core Web Vitals healthy.
Setting up the Hotjar integration takes minutes, not sprints. Connect via OAuth or an API key, map the fields and events you care about, and turn on sync — every field is configurable, every API call is audit-logged, and you stay in control of data retention. Security is enterprise-grade: SOC 2 Type II, ISO 27001, GDPR and CCPA alignment, with encryption in transit and at rest.
Add the Hotjar connector from the CustomFit integrations catalog, authorize via OAuth or an API key, map your fields and events, and enable sync. Most teams are live in minutes with no engineering ticket.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, every API call is audit-logged, and the integration is SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
No. CustomFit evaluates experiences at the edge before first paint, so the Hotjar integration adds negligible latency and your Core Web Vitals stay green.
Yes — every session is auto-tagged with the variant the visitor saw.
No — works with Hotjar Free, Plus, Business, and Scale.
Most teams connect Hotjar in minutes — authorize via OAuth or an API key, map your fields, and turn on sync. No engineering ticket required.
No. Every integration is included on all CustomFit plans; you only pay on matched monthly visitors, never per connector.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, and every API call is audit-logged — SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
Qualitative-meets-quantitative plays.
Filter Hotjar heatmaps and recordings by CustomFit variant to see why one wins.
Turn Hotjar survey signals into CustomFit hypotheses and audiences.
Diagnose a UX issue in Hotjar, then prove the fix with a CustomFit experiment.
Free trial includes every integration. Live in 5 minutes.