Most shoppers signal hesitation before they leave. CustomFit.ai reads that intent in real time and answers with one well-timed nudge — an exit offer, a free-shipping meter, a save-cart prompt — to recover abandoned carts without spamming anyone. Every nudge is measured on net revenue.
Exit motion, idle-in-cart, repeat views, and scroll-stall trigger recovery at the right second — not a blunt 5-second delay.
Exit code, free-shipping meter, or save-cart email — matched to the shopper, capped so it never spams.
Every recovery nudge runs with a holdout, so you measure profit after discount cost — not vanity recovery.
Cart abandonment is when a shopper adds items to their cart but leaves before completing the purchase. The average ecommerce cart abandonment rate sits around 70%— so most stores lose the majority of started purchases. That makes recovery one of the highest-ROI areas of conversion optimization: you're winning back revenue from shoppers who already wanted to buy.
Off-site emails reach shoppers hours later. On-site recovery acts in the moment intent is highest — here's the loop.
Read exit motion, idle cart, and intent in real time.
Pick the one nudge worth showing this shopper.
Offer, meter, or save-cart prompt — gated and capped.
Holdout proves net revenue, not just recovery rate.
Price-sensitive shoppers need a different nudge than someone spooked by shipping. CustomFit matches the play to the cause — so you recover more without training everyone to wait for a coupon.
Email and SMS reminders are valuable — but they reach shoppers after the intent has cooled. On-site recovery catches the cart while it's hot, then passes anything still un-recovered to your existing email/SMS flows.
We replaced our always-on exit popup with intent-gated recovery. Fewer interruptions, and recovered revenue actually went up.
Cart abandonment recovery is the practice of winning back shoppers who add items to their cart but leave before buying. Because the average ecommerce cart abandonment rate is around 70%, recovery is one of the most lucrative levers in conversion optimization — these are visitors who already showed strong purchase intent, so converting even a fraction of them adds meaningful revenue without any extra ad spend.
Recovery works on two layers. On-site recovery catches shoppers in the moment, using real-time intent signals — exit motion, idle-in-cart time, repeat views — to trigger the right nudge, whether that's an exit offer, a free-shipping progress meter, or a save-cart email capture. Off-site recovery follows up later through email and SMS. The most effective programs run both: catch the cart on-site while intent is highest, then hand any still-abandoned carts to email and SMS flows.
CustomFit.ai focuses on real-time, on-site recovery done tastefully. Every nudge is gated on actual buying intent and capped by frequency, so a shopper sees at most one well-timed prompt — never a barrage of popups. And because each nudge runs with a holdout group, you measure net revenue per visitor after discount cost, not just raw recovery rate. It integrates with Klaviyo, WebEngage, and other messaging tools so on-site and off-site recovery work as one program, across Shopify, WooCommerce, and any platform.
Two layers: on-site recovery catches shoppers before they leave with intent-triggered nudges like exit offers and free-shipping meters; off-site recovery uses email and SMS reminders. CustomFit focuses on real-time on-site recovery, gating each nudge on actual intent.
The global average is roughly 70%, with mobile higher than desktop. Anything that pulls that number down — clearer shipping, fewer checkout fields, well-timed nudges — converts directly into recovered revenue.
They do when they fire indiscriminately. CustomFit gates every nudge on real intent plus frequency caps and cool-downs, so a shopper sees at most one helpful, well-timed prompt — and every nudge runs with a holdout so you measure net revenue.
No — they complement each other. On-site recovery catches carts in the moment; CustomFit then hands still-abandoned carts to your email/SMS tools like Klaviyo to follow up.
Every recovery nudge runs against a holdout group, so you see net revenue per visitor after discount cost — proving the play adds revenue rather than just shifting it.
Before you add a single nudge, close these common leaks.
Surprise shipping is the #1 reason carts are abandoned.
Every extra field costs completions; offer guest checkout.
One-tap UPI & wallets reduce friction at the final step.
Visible returns & guarantee badges calm last-minute doubt.
Other ways teams lift conversions with CustomFit.
Launch intent-gated cart recovery this week — tasteful, tested, and live in 4 minutes.