The people behind CustomFit.ai

Meet the team turning better ideas into better conversions.

We bring product vision, engineering, and operations together to make website experimentation and personalization easier for ecommerce teams.

3Leadership profiles
2,400+Brands supported
2021Founded
Our leadership team

Built by people who care about the result after the click.

Connect with the people leading CustomFit.ai across product, technology, and operations.

Ashwin Kumar, Co-Founder & CEO at CustomFit.ai
Co-Founder & CEO

Ashwin Kumar

Co-Founder & CEO, CustomFit.ai

Ashwin leads the product vision at CustomFit.ai and works with ecommerce growth teams to make personalization, experimentation, and conversion optimization easier to execute.

Product visionCRO strategyPersonalizationGrowth
Shoaib Mohammed, Co-Founder & CTO at CustomFit.ai
Co-Founder & CTO

Shoaib Mohammed

Co-Founder & CTO, CustomFit.ai

Shoaib leads the technical direction of CustomFit.ai, including platform architecture, engineering, AI systems, integrations, and the infrastructure behind reliable experimentation.

EngineeringAI systemsPlatform architectureInfrastructure
Abhishek Matmari, Founding Team Member & COO at CustomFit.ai
Founding Team Member & COO

Abhishek Matmari

Founding Team Member & COO, CustomFit.ai

Abhishek leads operations at CustomFit.ai, bringing product delivery, customer outcomes, and cross-functional execution together as the company scales.

OperationsCustomer successDeliveryBusiness growth
How we work

Close to customers. Curious by default. Focused on measurable growth.

01Customer evidence firstWe learn from real behavior, not assumptions.
02Ship, measure, improveUseful progress beats impressive presentations.
03One team, shared outcomeProduct, engineering, and growth solve the same problem together.
Ready to grow?

Meet the platform our team is building.

Built for every D2C category

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Skincare
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Beauty
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Wellness
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F&B
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Apparel
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Jewelry
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Home
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Baby
Live ยท Right now
Mamaearth โ€” free-shipping band +12.4% AOVGIVA โ€” festive collection page +34% revenueBellavita โ€” PDP CTA test +27.4% CVRKapiva โ€” Quiz-driven recs +9.48% CTRThe Sleep Co โ€” landing personalized 2ร— capturesPlum โ€” Returning shopper swap +18.2% CVRMamaearth โ€” free-shipping band +12.4% AOVGIVA โ€” festive collection page +34% revenueBellavita โ€” PDP CTA test +27.4% CVRKapiva โ€” Quiz-driven recs +9.48% CTRThe Sleep Co โ€” landing personalized 2ร— capturesPlum โ€” Returning shopper swap +18.2% CVR