Clarity is a free, easy-to-use tool that captures how real people actually use your site through session recordings and heatmaps. Diagnose drop-off with Clarity recordings, then fix it with CustomFit experiments — qualitative meets quantitative.
Watch Clarity session recordings segmented by CustomFit variant to diagnose drop-off.
Clarity is free; pair it with CustomFit for qualitative insight at zero added cost.
Use Clarity rage-click and dead-click data to prioritize what to test next in CustomFit.
Microsoft Clarity captures what's happening on your site. CustomFit.ai is where you act on it — building cohorts, running A/B tests, and personalizing experiences without engineering tickets. Together, they close the loop from observe → hypothesize → test → ship → measure in days, not quarters.
Total transparency on the data we read and write. Every field is configurable, every event is logged, and you control retention.
Real plays that growth and CRO teams run the week they connect Microsoft Clarity + CustomFit.ai —.
Pull Microsoft Clarity + CustomFit.ai — cohorts and signals into CustomFit targeting, then personalize the storefront for each segment in real time.
Variant assignment and conversions flow back automatically, so you can slice any Microsoft Clarity + CustomFit.ai — report by experiment cohort.
Observe in Microsoft Clarity + CustomFit.ai —, hypothesize and test in CustomFit, ship the winner, and feed results right back — no spreadsheets in between.
Microsoft Clarity, which provides free heatmaps and session recordings, connects natively to CustomFit.ai. Once linked, Microsoft Clarity data flows into CustomFit to build audiences and target experiences, while experiment exposure and conversions flow back to Microsoft Clarity — no spreadsheets and no glue code, just one connected loop between your analytics and your storefront.
Find Microsoft Clarity in the CustomFit integrations catalog.
Connect via OAuth or an API key in minutes.
Choose what syncs in and what flows back.
Target experiences and tests on the synced data.
One source of truth for experiments.
Target tests at analytics segments.
Act on insights without exports.
The Microsoft Clarity integration connects your Microsoft Clarity data to CustomFit.ai so growth and CRO teams can run A/B tests, personalize experiences, and measure revenue impact without engineering work. Instead of exporting CSVs or maintaining brittle scripts, Microsoft Clarity and CustomFit stay in continuous two-way sync — audiences and events flow into CustomFit, and experiment exposures and conversions flow back to Microsoft Clarity.
For D2C and ecommerce brands, pairing Microsoft Clarity with CustomFit closes the optimization loop: you observe behavior, form a hypothesis, build a test or personalized experience in a no-code editor, ship it, and measure the lift against real outcomes. Because evaluation happens at the edge before first paint, the Microsoft Clarity integration adds no visible latency and keeps Core Web Vitals healthy.
Setting up the Microsoft Clarity integration takes minutes, not sprints. Connect via OAuth or an API key, map the fields and events you care about, and turn on sync — every field is configurable, every API call is audit-logged, and you stay in control of data retention. Security is enterprise-grade: SOC 2 Type II, ISO 27001, GDPR and CCPA alignment, with encryption in transit and at rest.
Add the Microsoft Clarity connector from the CustomFit integrations catalog, authorize via OAuth or an API key, map your fields and events, and enable sync. Most teams are live in minutes with no engineering ticket.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, every API call is audit-logged, and the integration is SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
No. CustomFit evaluates experiences at the edge before first paint, so the Microsoft Clarity integration adds negligible latency and your Core Web Vitals stay green.
Yes — Microsoft Clarity is 100% free with unlimited sessions.
No. Both scripts load async and never block each other.
Most teams connect Microsoft Clarity in minutes — authorize via OAuth or an API key, map your fields, and turn on sync. No engineering ticket required.
No. Every integration is included on all CustomFit plans; you only pay on matched monthly visitors, never per connector.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, and every API call is audit-logged — SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
Free-insight plays that pair with CustomFit testing.
Watch Clarity recordings by CustomFit variant to find drop-off causes.
Use Clarity rage-click data to prioritize what to test next.
Add qualitative insight at no extra cost, then validate fixes with experiments.
Free trial includes every integration. Live in 5 minutes.