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CEnrichmentPreferred Partner
Enrichment Integration

Clearbit + CustomFit.ai β€” personalize by company.

Enrich user persona with firmographic attributes using Clearbit's Reveal & Enrichment APIs. Enrich anonymous visitors with Clearbit firmographics at the edge and personalize by company in real time.

βœ“ 2-way data syncβœ“ 5-min setupβœ“ SOC 2 + GDPR
CClearbitCFCustomFit.ai2-way sync
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Visitor enrichment

Enrich anonymous visitors with Clearbit firmographic and company data in real time.

🎯

Firmographic targeting

Personalize by industry, company size, and tech stack β€” no form required.

⚑

Edge enrichment

Resolution happens at the edge before first paint, so personalization is instant.

Why Clearbit + CustomFit.ai

The fastest path from Clearbit data to a shipped experiment.

Clearbit captures what's happening on your site. CustomFit.ai is where you act on it β€” building cohorts, running A/B tests, and personalizing experiences without engineering tickets. Together, they close the loop from observe β†’ hypothesize β†’ test β†’ ship β†’ measure in days, not quarters.

  • βœ“ Identify anonymous companies visiting your store
  • βœ“Personalize hero & offer by industry, revenue, employee count
  • βœ“ Build B2B audience cohorts for targeted experiments
5-step setup
1Connect Clearbit via OAuth or API key
2Map fields & events
3Enable 2-way sync
4Build your first cohort & experiment
βœ“Live in 5 minutes
Inbound Β· Clearbit β†’ CustomFit
  • β†’ Company name, industry, size
  • β†’ Tech stack & funding stage
  • β†’ Anonymous IP β†’ account mapping
Outbound Β· CustomFit β†’ Clearbit
  • ← Variant assignment per visit
  • ← Conversion events by enriched cohort
Data flow

Exactly what flows between Clearbit and CustomFit.ai

Total transparency on the data we read and write. Every field is configurable, every event is logged, and you control retention.

In practice

Popular ways D2C teams use Clearbit + CustomFit.ai β€” + CustomFit.ai

Real plays that growth and CRO teams run the week they connect Clearbit + CustomFit.ai β€”.

1

Build high-intent audiences

Pull Clearbit + CustomFit.ai β€” cohorts and signals into CustomFit targeting, then personalize the storefront for each segment in real time.

2

Measure every experiment in Clearbit + CustomFit.ai β€”

Variant assignment and conversions flow back automatically, so you can slice any Clearbit + CustomFit.ai β€” report by experiment cohort.

3

Close the CRO loop

Observe in Clearbit + CustomFit.ai β€”, hypothesize and test in CustomFit, ship the winner, and feed results right back β€” no spreadsheets in between.

+27%
Median revenue lift
5 min
To connect Clearbit + CustomFit.ai β€”
0 ms
Added latency
2-way
Data sync

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Straight answer

What is the Clearbit + CustomFit.ai integration?

Clearbit, which enriches visitors with B2B company data, connects natively to CustomFit.ai. Once linked, Clearbit data flows into CustomFit to build audiences and target experiences, while experiment exposure and conversions flow back to Clearbit β€” no spreadsheets and no glue code, just one connected loop between enrichment data and your storefront.

At a glance

βœ“Enriches visitors with firmo/geo data
βœ“Builds richer audiences
βœ“Targets by enriched attributes
βœ“Resolved in real time
Setup

Connect Clearbit in four steps

1

Add the connector

Find Clearbit in the CustomFit integrations catalog.

2

Authorize

Connect via OAuth or an API key in minutes.

3

Map data

Choose what syncs in and what flows back.

4

Activate

Target experiences and tests on the synced data.

Who it’s for

Teams that get the most from Clearbit + CustomFit

🎯

Demand-gen teams

Target by enriched attributes.

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Growth teams

Sharper audience definitions.

✍️

Marketers

Personalize on richer signals.

The complete guide

Understanding Clearbit integration

The Clearbit integration connects your Clearbit data to CustomFit.ai so growth and CRO teams can run A/B tests, personalize experiences, and measure revenue impact without engineering work. Instead of exporting CSVs or maintaining brittle scripts, Clearbit and CustomFit stay in continuous two-way sync β€” audiences and events flow into CustomFit, and experiment exposures and conversions flow back to Clearbit.

For D2C and ecommerce brands, pairing Clearbit with CustomFit closes the optimization loop: you observe behavior, form a hypothesis, build a test or personalized experience in a no-code editor, ship it, and measure the lift against real outcomes. Because evaluation happens at the edge before first paint, the Clearbit integration adds no visible latency and keeps Core Web Vitals healthy.

Setting up the Clearbit integration takes minutes, not sprints. Connect via OAuth or an API key, map the fields and events you care about, and turn on sync β€” every field is configurable, every API call is audit-logged, and you stay in control of data retention. Security is enterprise-grade: SOC 2 Type II, ISO 27001, GDPR and CCPA alignment, with encryption in transit and at rest.

How do I connect Clearbit to CustomFit.ai?

Add the Clearbit connector from the CustomFit integrations catalog, authorize via OAuth or an API key, map your fields and events, and enable sync. Most teams are live in minutes with no engineering ticket.

Is the Clearbit integration secure?

Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, every API call is audit-logged, and the integration is SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.

Will the Clearbit integration slow my site?

No. CustomFit evaluates experiences at the edge before first paint, so the Clearbit integration adds negligible latency and your Core Web Vitals stay green.

Is Clearbit data GDPR-compliant?

Yes β€” Clearbit only enriches publicly-available firmographic data and respects all GDPR data subject rights through their DPA, which is honored by CustomFit.ai.

What if Clearbit cannot identify a visitor?

CustomFit falls back to your default personalization rules. No experience is ever broken when enrichment data is missing.

How long does it take to set up the Clearbit integration?

Most teams connect Clearbit in minutes β€” authorize via OAuth or an API key, map your fields, and turn on sync. No engineering ticket required.

Does the Clearbit integration cost extra?

No. Every integration is included on all CustomFit plans; you only pay on matched monthly visitors, never per connector.

Is my data secure with the Clearbit integration?

Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, and every API call is audit-logged β€” SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.

Plays you can run

What Clearbit + CustomFit unlocks

Enrichment plays for firmographic targeting.

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Visitor enrichment

Enrich anonymous visitors with Clearbit company data at the edge.

🎯

Firmographic UX

Personalize by industry, size, and tech stack β€” no form needed.

⚑

Instant resolution

Resolve and personalize before first paint for zero flicker.

Ready to connect Clearbit?

Free trial includes every integration. Live in 5 minutes.

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