Magic Checkout takes the order out of Shopify's native checkout, and most testing tools lose the revenue event with it. CustomFit reads orders and revenue from Magic Checkout, so you see which variant produced paid orders, not just which one produced clicks.
Razorpay Magic Checkout is Razorpay's one-click checkout, which prefills saved addresses and payment details for returning shoppers. It speeds up checkout for your shoppers, but it also takes the order out of Shopifyβs native checkout. Testing tools that rely on Shopifyβs checkout events never see the purchase, so a test that lifts add-to-cart but loses orders can still look like a winner.
Each one is measured on completed Magic Checkout orders, not clicks.
Route half your traffic through Magic Checkout and half through Shopify checkout, and compare completed orders and AOV.
Test where the one-click button sits on the PDP and cart, measured on Magic Checkout orders.
Test prepaid discounts and COD messaging shown before checkout opens, judged on the order mix that comes out.
Test auto-applied offers against code-based coupons and see which wins on revenue per visitor, not redemptions.
Personalize the path into Magic Checkout for returning buyers with saved details, and test it against first-time visitors.
Content, theme and pricing tests all finish on a real Magic Checkout order instead of an add-to-cart proxy.
Link your checkout to CustomFit once. Order and revenue events start flowing in.
Change the PDP, the offer, or the checkout itself in the no-code editor.
Each shopper stays in one variant for the whole visit, through to payment.
Pick the winner on completed orders, revenue per visitor and AOV.
Yes. CustomFit connects to Razorpay Magic Checkout and receives order and revenue events from Razorpay directly, so you can A/B test product pages, offers, themes and the checkout itself on completed orders. Each order is tagged with its experience and variant as a Shopify cart attribute, and results can be sent on to GA4.
Many testing tools count revenue through Shopify's native checkout events. When a shopper moves into Razorpay Magic Checkout, those events don't fire, so the test often ends at add-to-cart. CustomFit receives order and revenue events directly from Razorpay, so the test runs all the way to the paid order.
CustomFit writes the experience and variant onto each Shopify order as a cart attribute. The attribution stays in your order data, your reports and your ops tools, not only in CustomFit.
Completed orders, revenue per visitor and AOV, with guardrails on margin. You can also send results to GA4 to analyze variants alongside the rest of your data.
No. You connect Razorpay Magic Checkout once, then build and launch tests in CustomFit's no-code editor.
No. Razorpay bills per successful transaction, regardless of how CustomFit assigns visitors to variants.
Yes. You can test Magic Checkout against Razorpay's standard checkout or Shopify's native checkout, measured on completed orders.
Related: Shopify A/B testing Β· price A/B testing Β· shipping A/B testing
Weβll connect Razorpay Magic Checkout and set up your first revenue-measured test on the call.