Shopflo runs the checkout outside Shopify's native flow, so most testing tools lose sight of the order. CustomFit reads orders and revenue from Shopflo, so every experiment is scored on completed Shopflo orders and AOV.
Shopflo is a checkout platform for D2C brands, with a customizable checkout and built-in offers and rewards. It speeds up checkout for your shoppers, but it also takes the order out of Shopifyβs native checkout. Testing tools that rely on Shopifyβs checkout events never see the purchase, so a test that lifts add-to-cart but loses orders can still look like a winner.
Each one is measured on completed Shopflo orders, not clicks.
Split shoppers between Shopflo and Shopify checkout and compare completed orders, AOV and revenue per visitor.
Test which Shopflo offers and discount presentations lift completed revenue without giving away margin.
Personalize checkout upsells by audience and test them, measured on order value.
Test the address and payment presentation that gets the most mobile shoppers through to payment.
Test buy-now against add-to-cart and the cart drawer's checkout button, judged on Shopflo orders.
PDP, collection and theme tests all end in a real Shopflo order, not a proxy metric.
Link your checkout to CustomFit once. Order and revenue events start flowing in.
Change the PDP, the offer, or the checkout itself in the no-code editor.
Each shopper stays in one variant for the whole visit, through to payment.
Pick the winner on completed orders, revenue per visitor and AOV.
Yes. CustomFit connects to Shopflo and receives order and revenue events from Shopflo directly, so you can A/B test product pages, offers, themes and the checkout itself on completed orders. Each order is tagged with its experience and variant as a Shopify cart attribute, and results can be sent on to GA4.
Many testing tools count revenue through Shopify's native checkout events. When a shopper moves into Shopflo, those events don't fire, so the test often ends at add-to-cart. CustomFit receives order and revenue events directly from Shopflo, so the test runs all the way to the paid order.
CustomFit writes the experience and variant onto each Shopify order as a cart attribute. The attribution stays in your order data, your reports and your ops tools, not only in CustomFit.
Completed orders, revenue per visitor and AOV, with guardrails on margin. You can also send results to GA4 to analyze variants alongside the rest of your data.
No. You connect Shopflo once, then build and launch tests in CustomFit's no-code editor.
Yes. Shopflo with CustomFit is fully supported on Shopify Plus.
Yes. Test offer presentation and discount types, with the winner called on completed revenue and margin, not on redemptions.
Related: Shopify A/B testing Β· price A/B testing Β· shipping A/B testing
Weβll connect Shopflo and set up your first revenue-measured test on the call.