Breeze completes the order outside Shopify's native checkout, so most testing tools only see the add-to-cart. CustomFit reads orders and revenue from Breeze, so every experiment is measured on completed Breeze orders.
Breeze is Juspay's one-click checkout for D2C brands, built on Juspay's payments infrastructure. It speeds up checkout for your shoppers, but it also takes the order out of Shopifyβs native checkout. Testing tools that rely on Shopifyβs checkout events never see the purchase, so a test that lifts add-to-cart but loses orders can still look like a winner.
Each one is measured on completed Breeze orders, not clicks.
Split shoppers between Breeze and Shopify checkout and compare completed orders, AOV and revenue per visitor.
Test the order payment methods appear in, measured on completed orders rather than payment-page visits.
Cohort the Breeze experience by new and repeat visitors and compare each group's revenue.
Measure whether one-step checkout changes order value, not just completion rate.
Test buy-now against add-to-cart and the cart drawer's checkout button, judged on Breeze orders.
PDP, offer and theme tests all end in a real Breeze order, not an add-to-cart proxy.
Link your checkout to CustomFit once. Order and revenue events start flowing in.
Change the PDP, the offer, or the checkout itself in the no-code editor.
Each shopper stays in one variant for the whole visit, through to payment.
Pick the winner on completed orders, revenue per visitor and AOV.
Yes. CustomFit connects to Breeze by Juspay and receives order and revenue events from Juspay directly, so you can A/B test product pages, offers, themes and the checkout itself on completed orders. Each order is tagged with its experience and variant as a Shopify cart attribute, and results can be sent on to GA4.
Many testing tools count revenue through Shopify's native checkout events. When a shopper moves into Breeze by Juspay, those events don't fire, so the test often ends at add-to-cart. CustomFit receives order and revenue events directly from Juspay, so the test runs all the way to the paid order.
CustomFit writes the experience and variant onto each Shopify order as a cart attribute. The attribution stays in your order data, your reports and your ops tools, not only in CustomFit.
Completed orders, revenue per visitor and AOV, with guardrails on margin. You can also send results to GA4 to analyze variants alongside the rest of your data.
No. You connect Breeze by Juspay once, then build and launch tests in CustomFit's no-code editor.
No. COD logic is independent of how CustomFit assigns visitors to Breeze variants.
Breeze is the one-click checkout product from Juspay, the payments company. This page covers Breeze checkout.
Related: Shopify A/B testing Β· price A/B testing Β· shipping A/B testing
Weβll connect Breeze by Juspay and set up your first revenue-measured test on the call.