When shoppers check out through GoKwik, Shopify's native checkout events never fire, so most tests stop counting at add-to-cart. CustomFit reads orders and revenue straight from GoKwik, so every test, from PDP copy to the checkout itself, is judged on completed GoKwik orders.
GoKwik is a one-click checkout used by Indian D2C brands, with COD and return-to-origin (RTO) tools built in. It speeds up checkout for your shoppers, but it also takes the order out of Shopifyβs native checkout. Testing tools that rely on Shopifyβs checkout events never see the purchase, so a test that lifts add-to-cart but loses orders can still look like a winner.
Each one is measured on completed GoKwik orders, not clicks.
Send half your shoppers to GoKwik and half to Shopify checkout, and compare completed orders and revenue per visitor.
Test prepaid discounts and COD messaging before the checkout opens, and read the effect on order mix, not just clicks.
Judge a variant on orders that are likely to be delivered, so a 'winner' that drives risky COD orders doesn't slip through.
Test buy-now on the PDP against add-to-cart, and the checkout button on cart drawers, measured on GoKwik orders.
Show the GoKwik flow to new mobile visitors and native checkout to repeat buyers, then compare each cohort's revenue.
PDP, collection, offer and theme tests all end in a real GoKwik order, not an add-to-cart proxy.
Link your checkout to CustomFit once. Order and revenue events start flowing in.
Change the PDP, the offer, or the checkout itself in the no-code editor.
Each shopper stays in one variant for the whole visit, through to payment.
Pick the winner on completed orders, revenue per visitor and AOV.
Yes. CustomFit connects to GoKwik and receives order and revenue events from GoKwik directly, so you can A/B test product pages, offers, themes and the checkout itself on completed orders. Each order is tagged with its experience and variant as a Shopify cart attribute, and results can be sent on to GA4.
Many testing tools count revenue through Shopify's native checkout events. When a shopper moves into GoKwik, those events don't fire, so the test often ends at add-to-cart. CustomFit receives order and revenue events directly from GoKwik, so the test runs all the way to the paid order.
CustomFit writes the experience and variant onto each Shopify order as a cart attribute. The attribution stays in your order data, your reports and your ops tools, not only in CustomFit.
Completed orders, revenue per visitor and AOV, with guardrails on margin. You can also send results to GA4 to analyze variants alongside the rest of your data.
No. You connect GoKwik once, then build and launch tests in CustomFit's no-code editor.
No. GoKwik bills on successful checkouts, regardless of how CustomFit assigns visitors to variants.
Yes. CustomFit splits shoppers between the GoKwik flow and native checkout, keeps each shopper in one flow, and compares completed orders and revenue per visitor.
Related: Shopify A/B testing Β· price A/B testing Β· shipping A/B testing
Weβll connect GoKwik and set up your first revenue-measured test on the call.