Shiprocket Checkout completes the order outside Shopify's native checkout, so most tests lose the revenue event. CustomFit reads orders and revenue from Shiprocket Checkout and pairs them with delivery data, so you can test the promise and the checkout together.
Shiprocket Checkout, now sold as fastrr Checkout, is Shiprocket's one-click checkout for D2C brands, built alongside its shipping and delivery platform. It speeds up checkout for your shoppers, but it also takes the order out of Shopifyβs native checkout. Testing tools that rely on Shopifyβs checkout events never see the purchase, so a test that lifts add-to-cart but loses orders can still look like a winner.
Each one is measured on completed Shiprocket Checkout orders, not clicks.
Split shoppers between Shiprocket Checkout and Shopify checkout, and compare completed orders and revenue per visitor.
Test delivery-date and same-day messaging on the PDP, measured on completed Shiprocket Checkout orders.
Test prepaid incentives shown before checkout, judged on the order mix and revenue that come out.
Personalize shipping copy by pincode serviceability, and test it against a generic promise.
Test buy-now against add-to-cart and the cart drawer's checkout button, measured on real orders.
PDP, offer and theme tests all finish on a completed Shiprocket Checkout order.
Link your checkout to CustomFit once. Order and revenue events start flowing in.
Change the PDP, the offer, or the checkout itself in the no-code editor.
Each shopper stays in one variant for the whole visit, through to payment.
Pick the winner on completed orders, revenue per visitor and AOV.
Yes. CustomFit connects to Shiprocket Checkout (fastrr) and receives order and revenue events from Shiprocket directly, so you can A/B test product pages, offers, themes and the checkout itself on completed orders. Each order is tagged with its experience and variant as a Shopify cart attribute, and results can be sent on to GA4.
Many testing tools count revenue through Shopify's native checkout events. When a shopper moves into Shiprocket Checkout (fastrr), those events don't fire, so the test often ends at add-to-cart. CustomFit receives order and revenue events directly from Shiprocket, so the test runs all the way to the paid order.
CustomFit writes the experience and variant onto each Shopify order as a cart attribute. The attribution stays in your order data, your reports and your ops tools, not only in CustomFit.
Completed orders, revenue per visitor and AOV, with guardrails on margin. You can also send results to GA4 to analyze variants alongside the rest of your data.
No. You connect Shiprocket Checkout (fastrr) once, then build and launch tests in CustomFit's no-code editor.
They work together. The shipping integration brings in serviceability and delivery estimates; the checkout integration brings in completed orders and revenue for test results.
Yes. CustomFit supports Shiprocket Engage and Shiprocket X alongside Shiprocket Checkout.
Related: Shopify A/B testing Β· price A/B testing Β· shipping A/B testing
Weβll connect Shiprocket Checkout (fastrr) and set up your first revenue-measured test on the call.