In this episode of GrowthFit, Ankit Sharda shares the playbook behind scaling a DTC brand in India — experimentation velocity, retention, and the levers that actually move the P&L.
Early growth is about finding one repeatable channel and a product the market pulls, then resisting the urge to chase every new platform.
Test velocity compounds advantage. The brands that win run many small, well-reasoned experiments rather than betting on a few big swings.
Acquisition is rented. Retention is owned.
Margin, AOV, and repeat rate matter as much as conversion. Retention is where a DTC brand's economics are actually won.
Localizing for the Indian market — payment methods, COD, language, delivery promises — unlocks conversion that generic playbooks miss.
We feature D2C operators and CRO experts with a story worth sharing.
