In this session, Pulkit Zaveri shares how high-performing marketers turn the dreaded weekly meeting into the most useful 30 minutes of their week — with a simple, repeatable prep system.
Most weekly updates are a wall of metrics with no narrative — so nobody knows what changed, why, or what to do next. The fix is structure, not more dashboards.
Reporting numbers is easy. Knowing what's behind them is the job.
Pulkit lays out a layered view: what moved, why it moved, and what you'll do about it — anchored on a single headline metric instead of a dozen competing ones.
Seasonal businesses need pacing context — comparing to last week and last year — so a dip reads correctly instead of triggering a fire drill.
The best marketers translate channel metrics into business outcomes leadership cares about, which earns trust and budget.
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