GIVA Elevating Conversions Through Personalized Shopping Journeys with CustomFit.ai
Run rigorous A/B tests and personalize every visit on Shopify or any storefront β no engineers required.
GIVA, a fast-growing jewelry brand, partnered with CustomFit.ai, website personaization tool, to transform its online shopping experience with personalization at scale. By testing multiple variations across product discovery, category visibility, checkout flow, and promotional nudges, GIVA unlocked significant improvements in engagement and conversions.
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GIVA is a leading D2C jewelry brand, offering elegant silver and gold collections designed for everyday luxury. With a strong focus on customer delight, GIVA leverages technology and personalization to simplify buying journeys and increase sales velocity.
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**Objective:**Improve product discovery and category clicks by showing more visible options upfront.
Methodology:
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Results:
**Insights:**Making categories instantly accessible reduces friction, encourages exploration, and sets the stage for higher conversions.
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**Objective:**Streamline the cart experience and reduce friction after adding items.
Methodology:
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Results:
**Insights:**Minimizing interruptions creates smoother flows, keeping users engaged with the product catalog.
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**Objective:**Test which product display style resonates more with customersβlifestyle images with a model or clean, product-focused βmoodβ shots.
Methodology:
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Results:
Clear differences in engagement patterns:
Mood vs Model vs Standard - 50% of the users will see the model image as the hero image and rest of them will see the mood image
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**Insights:**Different product categories may require different PDP approaches. Lifestyle imagery builds desire, while mood/product shots work best for detail-oriented shoppers.
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**Objective:**Increase conversions by re-engaging shoppers who had items in cart or wishlist.
Methodology:
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Results:
**Insights:**Timely reminders, especially contextual ones, act as effective triggers without feeling pushy.
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**Objective:**Personalize discovery by aligning banners with user intent.
Methodology:
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Results:
**Insights:**Dynamic personalization strengthens relevance and captures shopper attention at the right moment.
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**Objective:**Boost urgency and trust through delivery promise personalization.
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Results:
**Insights:**Delivery-based personalization builds urgency and competitive advantage, especially in fast-moving gifting categories like jewelry.
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Objective:
Enhance product discovery and engagement by leveraging celebrity-driven video content and making it directly shoppable.
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Results:
Insights:
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Through a series of personalization experiments powered by CustomFit.ai, no code a/b testing software, GIVA achieved tangible improvements in engagement and conversions:
GIVAβs journey highlights how multi-layered personalization across the shopping funnel can significantly improve customer journeys and business outcomes. With actionable insights from each test, GIVA continues to refine its strategy to meet customer expectations and lead in the competitive D2C jewelry space.
