The personalized variant recorded an 81.6% improvement in mattress clicks compared to the default.
Run rigorous A/B tests and personalize every visit on Shopify or any storefront — no engineers required.
The Sleep Company partnered with CustomFit.ai, no code a/b testing tool, to enhance product discovery and improve conversion opportunities across their digital storefront. By strategically experimenting with personalized page elements, The Sleep Company tested whether adding a Mattress Finder tool and re-designed CTAs could drive stronger customer engagement compared to the default experience.
The Sleep Company is a fast-growing brand in the premium mattress category, known for innovation and ergonomic sleep solutions. With a mission to revolutionize comfort through SmartGRID technology, the brand constantly seeks ways to simplify mattress selection for customers and boost online conversions.
**Objective:**To improve engagement and conversions by simplifying product discovery through a Mattress Finder icon placed prominently in the footer and optimized product presentation.
Methodology:
The partnership between The Sleep Company and CustomFit.ai, conversion rate optimization software, demonstrates how small but strategic personalization changes can lead to large improvements in engagement.
By leveraging CustomFit.ai, The Sleep Company has transformed its digital shopping journey, making it more intuitive and customer-centric. These insights not only improved immediate conversion metrics but also laid the foundation for long-term growth in customer experience and retention.
