CRO Playbook · Carts recovered
Cart Recovery — win back the leavers.
Exit-intent, cart-abandonment, and WhatsApp reminders working together to recover 15–30% more carts.
6 experiments ~5 days to run No-code
Exit-intent, cart-abandonment, and WhatsApp reminders working together to recover 15–30% more carts.
This is your cart with the recovery plays live — catching the leaver on exit, on return, and after they’ve gone, each with a one-tap path back to checkout.
Exit-intent, cross-device return, and post-session reminders cover the whole drop-off.
WhatsApp and email reminders bring shoppers back with a one-tap path to checkout.
Baskets survive across devices and sessions so returning shoppers pick up where they left off.
6 experiments in this playbook — here are the highest-impact tests to start with. Each is a ready-to-run recipe with a hypothesis and a target metric.
Estimated lift ranges are typical results across comparable D2C stores — your numbers depend on traffic, vertical, and baseline.
Most carts never make it to checkout. This playbook catches leavers at three moments — on exit, on return, and after they’ve gone — to pull abandoned carts back into completed orders.
Skim the experiments and pick the one that maps to your biggest gap.
Each test states the change, the audience, and the metric it moves.
Recreate the variant in the CustomFit visual editor in minutes.
Ship as an A/B test and watch lift against real revenue.
Adding a WhatsApp reminder on top of our email flow recovered carts we’d written off completely. It paid back in days.
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The Cart Recovery Playbook targets the largest pool of lost revenue in ecommerce: shoppers who add to cart but never check out. Rather than relying on a single abandonment email, it intervenes at three distinct moments to maximize the number of carts that convert.
The first moment is exit — an exit-intent offer that catches the abandon decision as it happens. The second is return — a persistent, cross-device cart plus in-cart nudges so a shopper who comes back finds their basket intact. The third is after they’ve gone — WhatsApp and email reminders with a one-tap, pre-filled path straight to checkout.
Every play is built and targeted in CustomFit without code and measured on carts recovered and revenue, so you can see which channel and moment is doing the heavy lifting for your store.
No — CustomFit triggers the reminder through your connected messaging integration, and the recovery link drops the shopper straight back into their saved cart.
All 6 experiments in this playbook are detailed on this page, in priority order — start at the top and work down.
No. Every experiment recreates as a no-code experience in the CustomFit visual editor; developers can use the API and SDKs when they want deeper control.
Most teams install CustomFit in minutes via a single script tag or the Shopify app and ship the first test in this playbook the same week.
Join 2,400+ D2C brands shipping smarter experiments on CustomFit.ai — recreate any play in minutes, no code.