Ashwin Kumar is the Co-Founder and CEO of CustomFit.ai, the AI-powered website personalization, A/B testing, and CRO platform built for D2C and Shopify brands. He leads the product vision and works with growth teams at 2,400+ ecommerce brands on personalization, experimentation, and conversion-rate optimization.
Articles by Ashwin
136 articles on CRO, A/B testing, personalization, and D2C growth.
AI-Powered Marketing: How to Personalize, Test, and Convert at Scale
Discover how AI-powered marketing automates personalization, predicts buyer intent, and optimizes your ecommerce site — without a data scien…
Website Personalization: What Is It and How Do You Do It?
Website personalization to increase conversions and engagement
Predictive Segmentation: Target Buyers Before They Show Obvious Intent
Predictive segmentation uses machine learning to identify which visitors are likely to buy — before they reach the cart. Learn how to use bu…
Exploring A/B Testing in E-commerce: An In-Depth Interview with Pascal Dietz of DRIP Agency
Gain insights into effective A/B testing strategies for e-commerce as Pascal Dietz, an expert from DRIP Agency, shares valuable perspectives…
Top 10 Alternatives for Google Optimize 2023
Discover the top alternatives to Google Optimize, including CustomFit.ai, as we explore robust optimization platforms to help businesses enh…
Mastering E-commerce Success: The Essential Shopify Plugins Every D2C Marketer Needs
Discover the top Shopify plugins every D2C marketer needs—from personalization and A/B testing to email automation, loyalty programs, subscr…
Mastering A/B Testing: Boosting Your Shopify Store's Conversion Rates
Unlock the full potential of your Shopify store by mastering A/B testing techniques. Learn how to refine your strategies and maximize conver…
Landing page A/B testing for D2C Brands
Discover Robust Optimization Platforms for Landing Page A/B Testing for D2C Brands including Customfit.ai, to help businesses enhance their …
How to Design an Ideal Product Page for a Shopify Store with A/B Testing
Steps to Build an Exceptional Shopify Product Page Leveraging A/B Testing Techniques
How to Boost Your Conversion Rate: 7 Proven Tactics
Learn 7 proven tactics to increase your website’s conversion rate—from personalization and CTAs to social proof, live chat, popups, analytic…
Engage and Excel: Strategies to Elevate Your Shopify Online Store
Discover 10 essential strategies to keep your Shopify online store engaging and convert visitors into loyal customers. Learn how stunning vi…
Discover Radiance: 20 D2C Beauty Brands in India you should know about
Discover the top 20 D2C beauty brands in India redefining skincare and makeup with clean ingredients, innovative products, and direct-to-con…
Delving into A/B Testing Secrets with Deborah O'Malley: A Thorough Investigation
Explore Deborah O’Malley’s expert insights on A/B testing, CRO strategies, test design, segmentation, analytics, and the future of optimizat…
Boosting Conversions on Your D2C Website This Festive Season: A Comprehensive Guide
Discover expert strategies for boosting conversions on your D2C website this festive season. Learn how to optimize website speed, create a f…
50 D2C Brands in UAE
Discover the top 50 D2C brands in the UAE revolutionizing retail with unique customer experiences and innovative e-commerce strategies. Lear…
50 D2C Beauty Brands in USA You Should Know About
Unlock the secrets of beauty with our comprehensive guide to the USA's 50 D2C Beauty Brands. Delve into what makes these brands stand out in…
50 Creative Marketing Agencies in UAE
Explore the top 50 marketing agencies in the UAE, each renowned for exceptional digital marketing, creative solutions, and strategic brand m…
30 Marketing Agencies for D2C Shopify Stores
Unleash Shopify Sales Potential! Discover 30 Top-Rated Marketing Agencies to supercharge your D2C store's growth. SEO, Ads, Content & More! …
30 D2C Indian Beauty Brands You Must Know
Discover the top 30 D2C Indian beauty brands you need to know about! From skincare to makeup, explore the best in Indian beauty products. Fi…
20 Shopify Plugins for D2C Brands in 2024
Here are 20 best Shopify Plugins which help a D2C brands to perform effectively and in creating simplified customer journey as well as incre…
What Is Website Personalization? Complete Guide
Website Personalization Strategy: Build Yours in 7 Steps
Website Personalization Examples: 25 Real-World Wins
Traffic Source Personalization (UTM-Based)
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