The people behind CustomFit.ai

Meet the team behind better ecommerce results.

Our product, engineering, and operations leaders work together. Their goal is to make testing and personalization easier for ecommerce teams.

3Leadership profiles
2,400+Brands supported
2021Founded
Our leadership team

Built by people who care about the result after the click.

Connect with the people leading CustomFit.ai across product, technology, and operations.

Ashwin Kumar, Co-Founder & CEO at CustomFit.ai
Co-Founder & CEO

Ashwin Kumar

Co-Founder & CEO, CustomFit.ai

Ashwin leads product at CustomFit.ai. He works with ecommerce teams to make personalization, testing, and conversion work easier.

Product visionCRO strategyPersonalizationGrowth
Shoaib Mohammed, Co-Founder & CTO at CustomFit.ai
Co-Founder & CTO

Shoaib Mohammed

Co-Founder & CTO, CustomFit.ai

Shoaib leads engineering at CustomFit.ai. He oversees the platform, AI systems, integrations, and the systems that keep experiments reliable.

EngineeringAI systemsPlatform architectureInfrastructure
Abhishek Matmari, Founding Team Member & COO at CustomFit.ai
Founding Team Member & COO

Abhishek Matmari

Founding Team Member & COO, CustomFit.ai

Abhishek leads operations at CustomFit.ai. He connects product delivery with customer results as the company grows.

OperationsCustomer successDeliveryBusiness growth
How we work

Close to customers and focused on measurable growth.

01Customer evidence firstWe learn from real behavior, not assumptions.
02Ship, measure, improveUseful progress beats impressive presentations.
03One team, shared outcomeProduct, engineering, and growth solve the same problem together.
Ready to grow?

Meet the platform our team is building.

Built for every D2C category

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Skincare
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Beauty
🌿
Wellness
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F&B
πŸ‘Ÿ
Apparel
πŸ’
Jewelry
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Home
🍼
Baby
Live Β· Right now
Mamaearth β€” free-shipping band +12.4% AOVGIVA β€” festive collection page +34% revenueBellavita β€” PDP CTA test +27.4% CVRKapiva β€” Quiz-driven recs +9.48% CTRThe Sleep Co β€” landing personalized 2Γ— capturesPlum β€” Returning shopper swap +18.2% CVRMamaearth β€” free-shipping band +12.4% AOVGIVA β€” festive collection page +34% revenueBellavita β€” PDP CTA test +27.4% CVRKapiva β€” Quiz-driven recs +9.48% CTRThe Sleep Co β€” landing personalized 2Γ— capturesPlum β€” Returning shopper swap +18.2% CVR