SK
Sharan Kumar is the Co-Founder of CustomFit.ai. He leads platform engineering, integrations, and the AI/ML systems behind CustomFit's edge-side personalization. Previously a tech leader building large-scale data and experimentation systems.
Articles by Sharan
40 articles on CRO, A/B testing, personalization, and D2C growth.
Razorpay Rize: Leveraging ESOPs to Scale Your Startup
Razorpay Rize: Leveraging ESOPs to Scale Your Startup
7 min read
Personalization at Scale: Technical Architecture
7 min read
Shopify Analytics: Understanding Your Dashboard
8 min read
Top 10 Customer Data Platforms (CDPs)
10 min read
A/B Testing on Magento: Setup & Optimize
8 min read
Long-Form vs Short-Form Landing Pages
6 min read
Landing Page vs Homepage: When to Use Which
7 min read
Landing Page Optimization: The Complete Guide
16 min read
Landing Page for Influencer Campaigns
6 min read
Landing Page for Giveaways & Contests
6 min read
Experimentation Platform Selection Guide
8 min read
Post-Purchase Email Flow: Optimize for LTV
9 min read
Loyalty Programs That Increase Repeat Purchases
8 min read
JavaScript Impact on Ecommerce Performance
8 min read
Best Optimizely Alternatives in 2026
8 min read
Tracking Setup for A/B Testing: Events & Goals
8 min read
RFM Segmentation for D2C Brands
9 min read
Google Analytics 4 for Ecommerce: Setup Guide
10 min read
Ecommerce Dashboard: KPIs to Track Daily
8 min read
Ecommerce Analytics: Complete Guide for 2026
17 min read
Cohort Analysis for Ecommerce Brands
7 min read
Attribution Modeling for Ecommerce
7 min read
AI Visual Merchandising for Online Stores
7 min read
AI Dynamic Pricing Tools Compared
7 min read
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