Find the exact discount that maximizes revenue without eroding your margin — set up a Shopify discount A/B test, split traffic across offers, and let the data pick the winner.
Run rigorous A/B tests and personalize every visit on Shopify or any storefront — no engineers required.
Discounts are the easiest lever to pull — and the easiest one to overpay on. In this tutorial, Ashwin (co-founder & CEO of CustomFit.ai) shows how to find the discount that actually maximizes revenue, instead of defaulting to a blanket "20% off" that quietly eats your margin.
Rather than guessing the number, you run a discount A/B test: serve different offers to comparable slices of traffic, watch how conversion and revenue-per-visitor respond, and roll out the one that wins — on Shopify, with no code.
A flat sitewide discount treats every shopper the same — the one who would have paid full price gets the same cut as the one who needed a nudge. A discount A/B test lets you measure the real trade-off between conversion lift and margin give-up, so you can land on the offer that grows profit, not just order count.
Ready to find your number? Start a free trial or book a demo.