Analytics
All 7 articles on analytics from the CustomFit.ai blog.
analyticsTracking Setup for A/B Testing: Events & Goals
Set up tracking for A/B testing correctly: which events to fire, how to configure goals in GA4, and how to avoid the data errors that invalidate test results.
analyticsRFM Segmentation for D2C Brands
RFM segmentation for D2C brands: how to calculate Recency, Frequency, Monetary scores, build actionable customer segments, and run personalized campaigns in 2026.
analyticsGoogle Analytics 4 for Ecommerce: Setup Guide
Set up Google Analytics 4 for ecommerce correctly — GA4 ecommerce events, Shopify integration, key reports, and how to use GA4 data to improve conversion.
analyticsEcommerce Dashboard: KPIs to Track Daily
The ecommerce KPIs you should check every day—and which ones to review weekly. Build a dashboard that flags problems before they cost you revenue.
analyticsEcommerce Analytics: Complete Guide for 2026
Complete guide to ecommerce analytics for D2C brands in 2026. Learn what to measure, how to set up tracking, and which KPIs drive profitable growth.
analyticsCohort Analysis for Ecommerce Brands
Cohort analysis for ecommerce: learn how to track customer groups over time, spot retention problems early, and build repeat purchase strategies that actually work.
analyticsAttribution Modeling for Ecommerce
Learn attribution modeling for ecommerce: which channels actually drive sales, how to pick the right model, and how to act on data to grow revenue.