Pillar7 articles

Analytics

All 7 articles on analytics from the CustomFit.ai blog.

Tracking Setup for A/B Testing: Events & Goals

Tracking Setup for A/B Testing: Events & Goals

Sharan Kumar8 min read
RFM Segmentation for D2C Brands

RFM Segmentation for D2C Brands

Sharan Kumar9 min read
Google Analytics 4 for Ecommerce: Setup Guide

Google Analytics 4 for Ecommerce: Setup Guide

Sharan Kumar10 min read
Ecommerce Dashboard: KPIs to Track Daily

Ecommerce Dashboard: KPIs to Track Daily

Sharan Kumar8 min read
Ecommerce Analytics: Complete Guide for 2026

Ecommerce Analytics: Complete Guide for 2026

Sharan Kumar17 min read
Cohort Analysis for Ecommerce Brands

Cohort Analysis for Ecommerce Brands

Sharan Kumar7 min read
Attribution Modeling for Ecommerce

Attribution Modeling for Ecommerce

Sharan Kumar7 min read

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Mamaearth — free-shipping band +12.4% AOVGIVA — festive collection page +34% revenueBellavita — PDP CTA test +27.4% CVRKapiva — Quiz-driven recs +9.48% CTRThe Sleep Co — landing personalized 2× capturesPlum — Returning shopper swap +18.2% CVRMamaearth — free-shipping band +12.4% AOVGIVA — festive collection page +34% revenueBellavita — PDP CTA test +27.4% CVRKapiva — Quiz-driven recs +9.48% CTRThe Sleep Co — landing personalized 2× capturesPlum — Returning shopper swap +18.2% CVR