Pillar8 articles

Ecommerce Tech

All 8 articles on ecommerce tech from the CustomFit.ai blog.

Third-Party Scripts Audit for Speed & CRO featured imageecommerce tech

Third-Party Scripts Audit for Speed & CRO

How to audit third-party scripts on your ecommerce site. Step-by-step process to identify slow scripts, remove dead weight, and recover lost conversion rate and page speed.

Sapna Johar· 10 min read
Progressive Web Apps (PWA) for Ecommerce featured imageecommerce tech

Progressive Web Apps (PWA) for Ecommerce

PWA ecommerce guide: how progressive web apps improve conversion rates, what to test after launch, and whether a PWA is right for your D2C brand in India.

Sapna Johar· 9 min read
Page Speed & Conversion Rate Correlation featured imageecommerce tech

Page Speed & Conversion Rate Correlation

The data on page speed and conversion rate is clear: every extra second of load time costs sales. Learn what to fix, in what order, for maximum CVR impact.

Sapna Johar· 9 min read
JavaScript Impact on Ecommerce Performance featured imageecommerce tech

JavaScript Impact on Ecommerce Performance

How JavaScript affects ecommerce performance and conversion rates. JS audit steps, common performance killers, and how to optimize without breaking your store.

Sharan Kumar· 8 min read
Image Optimization for Ecommerce Speed featured imageecommerce tech

Image Optimization for Ecommerce Speed

Image optimization guide for Shopify ecommerce stores. WebP, lazy loading, CDN, and compression tactics to cut load times and lift conversion rates for D2C brands.

Sapna Johar· 8 min read
Headless Commerce & CRO: What You Need to Know featured imageecommerce tech

Headless Commerce & CRO: What You Need to Know

Headless commerce CRO guide: how decoupled storefronts change A/B testing and personalization, what tools work, and how Indian D2C brands can optimize without sacrificing speed.

Sapna Johar· 10 min read
Core Web Vitals & Conversion Rates featured imageecommerce tech

Core Web Vitals & Conversion Rates

Core Web Vitals directly impact ecommerce conversion rates. Fix LCP, FID, and CLS on your Shopify store to recover lost revenue — practical guide for D2C brands.

Sapna Johar· 8 min read
CDN for Ecommerce: Impact on Performance & CRO featured imageecommerce tech

CDN for Ecommerce: Impact on Performance & CRO

How a CDN improves ecommerce performance and conversion rates. CDN setup for Indian D2C stores, what to measure, and how to combine CDN speed with A/B testing.

Sapna Johar· 8 min read

Built for every D2C category

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Skincare
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Wellness
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F&B
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Apparel
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Live · Right now
Mamaearth — free-shipping band +12.4% AOVGIVA — festive collection page +34% revenueBellavita — PDP CTA test +27.4% CVRKapiva — Quiz-driven recs +9.48% CTRThe Sleep Co — landing personalized 2× capturesPlum — Returning shopper swap +18.2% CVRMamaearth — free-shipping band +12.4% AOVGIVA — festive collection page +34% revenueBellavita — PDP CTA test +27.4% CVRKapiva — Quiz-driven recs +9.48% CTRThe Sleep Co — landing personalized 2× capturesPlum — Returning shopper swap +18.2% CVR